Playtech and Dazn Bet have announced a new partnership which will see the former providing content to the latter’s customers. Dazn Bet was launched in 2022 and will now offer Playtech’s extensive portfolio, which includes its casino titles, table games and live casino options.

The deal is already available in the UK, and the companies say other markets will follow later in 2023 – with expansions in Spain, Germany and Italy.

Shimon Akad, COO of Playtech, said: “At Playtech, we pride ourselves on not only maintaining our long-standing partnerships with the industry, but building new ties and innovating with new and exciting brands. We are delighted to be working with Dazn Bet , a ‘disruptor’ on the scene”.

“We look forward to building on this momentum and finding new ways to work together as part of this exciting agreement,” added Akad.

Meanwhile, Mark Kemp, CEO of Dazn Bet, added: “I am delighted to partner with the team at Playtech, adding leading new products to the brand and supporting our mission to create a fun new sports betting experience for Dazn Bet.”

The news comes after Playtech announced that it has invested $9.1 million in NorthStar Gaming, with the intention of growing the brand in the Canadian market.

Michael Moskowitz, CEO and Founding Partner of NorthStar Gaming, said: “Playtech’s unrivaled experience in the gaming industry will help NorthStar accelerate our growth and rapidly expand our user base. With the additional investment, we look forward to expanding our stake. market in Ontario, further enhancing our premium, content-driven experience for consumers.”

About Playtech

Founded in 1999 and listed on the London Stock Exchange’s premier market premium listing, Playtech is a technology leader in the gaming and financial trading industries with over 6,600 employees in 26 countries.

Playtech is the betting industry’s leading technology company providing software, services, content and business intelligence driven gaming platform technology across the industry’s most popular product verticals including casino, live casino, sports betting, sports virtual games, bingo and poker.