SIS (Sports Information Services), a leading multi-content provider of 24/7 live betting services, has entered into a new partnership with innovative South African rights holder 4Racing.
The partnership, which begins January 1, 2023, marks the return of South African racing to SIS, covering action from tracks across the country including Durbanville, Fairview, Kenilworth, Turffontein and Vaal.
4Racing is re-energizing and reinvigorating the horse racing industry in South Africa with a commitment to diversity and transparency in its relationships with stakeholders, designing and implementing a range of new projects and strategies for the betterment of the sport.
The latest agreement reinforces SIS’s commitment to international horse racing, which includes events from Africa, Asia, Europe, Ireland, Latin America, North America, Saudi Arabia, UAE and United Kingdom.
Conall McSorley, Head of International Horse Racing at SIS, said: “It is fantastic to be working with 4Racing to bring their action to our valued customers in the UK and Ireland. We’ve seen how 4Racing’s inclusive and innovative attitude has helped transform the motor industry in South Africa, and they have a team that boasts a wide range of talent.”
“We are delighted to be able to offer South African racing once again, and it provides us with an additional stream of high quality content that is sure to be enjoyed by our customers,” he says.
Stephen Watson, Head of Licensing and Broadcasting at 4Racing, said: “SIS does a tremendous job in bringing racing action from around the world to operators internationally, and it’s exciting to be part of this content delivery portfolio.”
He continues: “We have worked hard to improve our running product and expand our broadcast reach globally. SIS’s established distribution channels and credibility with key racing stakeholders will enable us to maximize consumption of our product in the UK and Ireland, where the South African racing product has proven very popular for years.”
