DAZN closes multi-territorial deal for Superliga and British Women's Football Cup

Live sports streaming service DAZN has acquired the rights to broadcast the English Football Association (FA) Women’s Super League Football and Women’s FA Cup matches for two seasons in various territories, including its main markets.

DAZN will offer live and on-demand access to at least two Women’s Superliga matches per round, while several FA Cup matches will be able to be followed for free on the DAZN channel over the next two seasons.

Coverage of these matches will be available in Spain, Italy and Japan, which are DAZN’s main markets, as well as other European countries and territories, including Albania; the Balkans; Bulgaria; Greece and Cyprus; Hungary; Malta; Romania; and Turkey.

CEO says DAZN wants to collaborate with the development of women’s football

This is DAZN’s most recent deal for women’s football. The group also signed a four-year global deal to broadcast the Women’s Champions League; a five-year contract with Spain’s Liga F; a worldwide agreement with the Women’s International Cup of Champions; and an eight-year contract to broadcast the WE League in Japan.

“This underscores DAZN’s commitment to elevating women’s football, maximizing its exposure, growing the fan base and investing in the entire ecosystem, which will benefit all stakeholders,” DAZN said in a statement.

“Acquiring the Women’s Super League and Women’s FA Cup rights is a long-term investment for DAZN and demonstrates that DAZN is truly home to the sport,” said Shay Segev, CEO of the DAZN Group, in the statement.

“It is our mission to grow this audience and provide global access as we continue to invest in undervalued sports, with a long-term vision to build strong business propositions that benefit all ecosystem stakeholders,” he added.

Record in the Women’s Champions League

According to DAZN, the final of the last Women’s Champions League between FC Barcelona and Olympique Lyon had a live audience of 3.6 million people worldwide, including broadcasts on DAZN and the UEFA YouTube channel, and also on 11 open channels in Europe.

This number represented a 56% increase in viewership compared to the 2020/21 season finale, with Spain contributing the majority of this audience with a total of 1.6 million views.