StarCasinò Sport becomes 'premium partner' of AS Roma

StarCasinò Sport has become a “premium partner” of Italian football club AS Roma. The Betsson-owned brand operates a “sports information and entertainment website” which will now host exclusive content centered around Rome, Italy.

StarCasinò and AS Roma will also collaborate on a competition, “The New Way of Experincing Rome”, which will allow fans to win prizes. “We are particularly happy with this partnership,” said Stefano Tino, Managing Director of StarCasinò Sport.

“We wanted to work with AS Roma both for its significance as a club and for the unique bond between the city and the team, identifying the fans as the true heart of football, just like StarCasinò Sport.”

Agreement with StarCasinò Sport is made official with special video

A two-minute video titled “Esperienze Romane” – or Roman Experience in English – was posted on AS Roma’s YouTube channel to usher in their new partnership. The content shows a couple riding around Rome on a vintage scooter, interspersed with panoramic photos of the Italian capital.

Suddenly, the couple is transported to Roma’s home, the Stadio Olimpico, where fans are waving flags amid yellow and red smoke.

“With the recent arrival of the new property, an ambitious new football environment has been created and the foundations are being laid for a successful future on a global scale. We are confident that we will achieve great things together,” added Tino.

Inter Milan signed a similar partnership with LeoVegas

LeoVegas has recently entered into an informational and entertainment partnership with Inter Milan, Roma’s first division opponents of the Serie A. This deal will see LeoVegas receive additional exposure during Inter Milan’s home games and provide new content to fans.

LeoVegas CEO Gustaf Hagman said: “We are thrilled to announce this partnership with Inter Milan, and it is an important step in our strategy focused on accelerating the brand’s global visibility in sports betting. I look forward to providing LeoVegas customers around the world with diverse insights from the ‘Nerazzurri’. We are proud to partner with such an iconic club.”