England’s Manchester City launched the Fan Token in partnership with the Socios platform. Socios.Com is a mobile app for rewards and fan engagement developed by blockchain Chiliz.
Manchester City fans around the world will be able to use these Fan Tokens to access rewards, club promotions, games, augmented reality (AR) enabled features and vote on certain surveys on Socios.
The launch of the Manchester City Fan Token also creates a new form of digital engagement for the English team’s global fan base. The great news for fans is that everyone who registers will be competing for a free token. After all, the feature is now available for purchase on the Socios.com application.
Stephan Cieplik, vice president of global partnerships for the City Football Group, said: “We are excited about the launch of the new City Fan Token, which will provide yet another opportunity for our fans around the world to get even closer to the club they love” .
https://twitter.com/socios/status/1372929076277678081He added: “Fans will have access to fantastic competitions and VIP experiences and will be able to interact in special actions of the club. Registered fans will also be competing for a free token so they can access the full range of benefits and rewards ”.
Cieplik further commented that the opportunity to further engage his fan base around the world. “We are confident that the Fan Token will be a great addition to our digital performance. We were impressed with how Socios led the way in this segment with other clubs and we are confident that we have the right platform to succeed ”.
Manchester City fans will also have ‘real life’ experiences
Alexandre Dreyfus, CEO of Chiliz and Socios.com, also said: “Manchester City is leading the English title race this season, but has already been honored as the most innovative sports team in the world this year. The club proved that it is ahead in embracing innovation and will improve this aspect even further through the Fan Token ”.
Dreyfus added: “Membership and City Fan Tokens will be extremely complementary to the club’s global approach, providing fans around the world with unprecedented as well as exclusive engagement opportunities and – once restrictions are lifted – rewards and life experiences real”.
