Maksym Tsaryk, Head of Growe in Brazil, franchisor of the Parimatch brand, spoke to participants at BiS SiGMA Américas, in São Paulo, last week. Participating in a panel on how gamification can build player loyalty in Brazil, Maksym explained that, today, it takes much more for a brand to stand out.
Loyalty and gamification programs are already used by all operators in the sector. And with that, the intelligent use of data, the correct choice of partners and the creation of personalized experiences are fundamental to staying relevant.
Parimatch is a global brand and its success in entering and growing in new markets is made possible by its expertise in learning about its customers.
The company uses a combination of audience research, customization and metrics to understand its customers’ preferences and to adapt its offering.
Maksym Tsaryk, Head of Growe in Brazil, franchisor of the Parimatch brand, said: “Our goal is to create a community around the Parimatch brand.
We do this through sponsorship of major sports teams and events, high-level partnerships, creativity and innovative technology that allows us to better understand our customers and develop highly personalized gaming experiences.
Gamification helps create a fun user experience, but it’s just one piece of the puzzle. The key to building loyalty is therefore creating a trusted brand that engages our customers on an individual level.”
About Parimatch
Parimatch is a global, dynamic and innovative sports betting and gaming brand, offering an immersive experience.
In Brazil, where it has the ambition to become a leader in the sector, the Parimatch brand is operated by Growe. Thus, Parimatch stands out with its cutting-edge platform known for its exceptional speed that redefines the way people participate in sports and entertainment.
Committed to responsible gaming practices, Parimatch guarantees user safety while ensuring innovation and excellence.
Parimatch operates in accordance with regulations in all countries in which it is present. Furthermore, it was one of the first companies to register on the Ministry of Treasury’s list to express its intention to apply for an operating license as soon as sector regulation is established.
