Funk singer, MC Daniel, has closed a deal to become the latest ambassador for Esportes da Sorte. The partnership was made official during Farofa da Gkay, a popular event sponsored by the sports betting platform.
“It’s an immense honor to represent Esportes da Sorte, a responsible, conscious and humane company. I’m sure we’ll build an incredible story together. I couldn’t choose another entertainment site to be part of. Let’s go together,” expressed MC Daniel enthusiastically.
With a musical career that began in 2021, the 25-year-old from São Paulo stands out as one of the most influential figures on the funk scene today.
In 2022, he gained prominence as new artist of the year, currently boasting an impressive fan base, exceeding 14.9 million followers on Instagram and more than 10.7 million monthly listeners on Spotify.
The singer, also known as “Falcão,” gained recognition with hits like “Revoada,” with over 65 million plays, and recent hits like “Balmain,” with over 60 million views on YouTube, and “Namora Aí, ” with more than 110 million plays on Spotify and 82 million plays on YouTube.
“We warmly welcome MC Daniel, a funk icon and one of the most outstanding artists in Brazil”, declared Ícaro Quinteiro, COO of Grupo Esportes da Sorte.
“We are extremely pleased to associate our brand with this great figure and thank you for your trust”, he added.
In addition to MC Daniel, Esportes da Sorte is proud to have other renowned ambassadors, such as Deolane, Carlinhos Maia and Virgínia.
The company not only has a presence in football, supporting clubs and competitions, but also stands out in the entertainment scene, participating in shows and festivals throughout Brazil.
About Esportes da Sorte
Esportes da Sorte continues to expand its presence in various segments. In football, it sponsors renowned clubs such as Grêmio, Athletico, Bahia, Goiás, among others, in addition to collaborating with sporting events such as the Copa São Paulo, Campeonato Paulista Feminino and X1 Brazil Combate.
In the world of entertainment, the company currently has partnerships with prominent influencers, such as Carlinhos Maia, Deolane Bezerra, Virgínia Fonseca and Michel Teló.
Furthermore, Esportes da Sorte sponsors projects such as Fortal, Precaju and Galo da Madrugada.
With participation in this year’s BBB and confirmation for the next one, the brand also maintains a strong partnership with CazéTV. In the gaming scene, the company has Nobru as an ambassador and sponsors Pain Gaming.
