La Liga is intensifying its efforts to protect the integrity of sports betting through a strategic partnership with US Integrity. This initiative aims to improve transparency and fairness in the world of professional football.
By collaborating with US Integrity‘s real-time alert system, the Spanish Championship will have access to crucial analytical insights.
Additionally, Spanish football leagues will be involved with the ProhiBet solution, provided by US Integrity and Odds On Compliance. The objective is to combat prohibited betting.
Details of LaLiga partnership to improve the betting market
This collaboration will allow LaLiga to receive health monitoring alerts on a variety of events, facilitating the investigation of any suspicious activity. Javier Tebas, president of LaLiga, highlighted the importance of this partnership.
“At La Liga, we are committed to maintaining a competitive, fair and honest environment for our clubs, players and fans around the world.”
US Integrity CEO and co-founder Matthew Holt highlighted the breadth and global impact of these partnerships, emphasizing that they “will help grow the sports betting integrity industry and strengthen the unique and proprietary anomaly detection tools we have developed at US Integrity”.
About LaLiga
The Campeonato Nacional de Liga de Primera División, commonly known as LaLiga, is the top division of men’s professional football in Spain.
The Liga Nacional de Fútbol Profesional administers the championship, which has the participation of twenty clubs and follows the points system.
The competition receives official sponsorship from EA SPORTS, stylized as La Liga EA SPORTS, for sponsorship reasons.
About US Integrity
US Integrity aims to ensure fairness and transparency in all sporting competitions. Thus, the organization establishes partnerships with major professional sports leagues and university conferences in the US, in addition to collaborating with licensed sports betting operators and regulators.
The goal is to ensure the integrity of sports betting on all matches, in all sports.
