Cruzeiro carried out an unprecedented action in football by displaying the brand of an NGO on their shirts during the match against Uberlândia in the Campeonato Mineiro.
Now, the shirts used in this game are being auctioned on the MatchWornShirt platform, allowing Cruzeiro fans to participate by placing their bids.
Betfair gave space on the shirt to the NGO
Thus, the initiative, the result of a partnership between Betfair, Cruzeiro and the Observatory of Racial Discrimination in Football, aims to promote equality and representation in sport.
27 shirts will be auctioned, including those of players such as Matheus Pereira, Dinenno, Lucas Romero and Rafael Elias, scorer of Cruzeiro’s goal in the match.
Then, all the money raised in the auction will be donated to the NGO Observatory of Racial Discrimination in Football.
MatchWornShirt, a leader in the sale and distribution of sports memorabilia, is responsible for organizing the virtual auction, which is now open for bidding.
In addition to offering fans the opportunity to purchase exclusive items, the auction highlights the social responsibility of the companies involved.
Betfair, the bookmaker that has been Cruzeiro’s main sponsor since 2023, also gave space on the team’s youth shirt to the NGO Observatório da Discrimination Racial no Futebol.
Therefore, this action reinforces the commitment not only to the fight against racism in football, but also to the promotion of responsible gambling. This measure aims to prevent the exposure of bookmakers to minors under 18 years of age, being a responsible practice.
Shirt auction will be open to fans and football fans
The auction is open to Cruzeiro fans and sports fans in general. Therefore, interested parties can place their bids and monitor the amounts raised in real time during the five days of the auction.
After all, this is a unique opportunity to support a noble cause and acquire a piece of Cruzeiro’s history.
The Observatory of Racial Discrimination in Football, founded in 2014, plays a fundamental role in monitoring and combating racism in Brazilian football.
Through informative and educational actions, the NGO has become a reference in the public debate on the topic. This is important as it contributes to raising awareness and combating racial discrimination in sport.
