Betfair, one of the largest bookmaker in the world, announced the launch of its new “Vem Pro Jogo” campaign, starring the brand’s ambassadors and five-time champions with the Brazilian National Team, Ronaldo and Rivaldo.

With films and actions on social media, Betfair brings a new positioning to the Brazilian market that reinforces the advantages of loyalty and highlights the brand as a “big team” in the online betting category. The company’s tagline becomes “Come to the game, come with Betfair!”.

Created by the agency Ogilvy Brasil, the institutional film presents Betfair as a club for those who want to play alongside the biggest in football.

With more than 18 million bettors around the world, the company calls on Brazilian fans to be part of this squad.

In the video, Ronaldo and Rivaldo appear alongside fans in common situations experienced by a professional player. Thus, the list includes: a press conference and inside the bus, everyone wearing the Betfair shirt alongside the fans.

Details about the new Betfair campaign

The campaign also features films that focus on the benefits of the Betfair loyalty program, highlighting the advantages for bettors in maintaining repeat bets on the platform in exchange for new experiences.

The first part of the campaign debuts this Wednesday, 10th, in a 30-second version and continues with cuts and digital versions on social media. Therefore, the other films and actions will be presented throughout the year, following the 2024 sports championship calendar.

Shane O’Driscoll, Marketing Director at Betfair: “We are excited to launch our new campaign in Brazil once again with the legendary Rivaldo and Ronaldo, who represent us with their legacy and vision.

Betfair is committed to bringing the best betting experience to fans in Brazil. Combining Brazilians’ passion for football with a brand with a global reputation that thinks of its consumers as part of its own team.

We are committed to offering an exciting and highly reliable experience to our loyal customers, with a unique loyalty program in the market, while celebrating the passion for sport.”

Samir Mesquita, Executive Creative Director at Ogilvy Brasil, states: “The sports betting market has grown a lot in recent years. So, the brand differentiates itself through credibility, with more than 18 million bettors worldwide and with Ronaldo and Rivaldo as ambassadors. In this way, Betfair is truly a team of football lovers.”