M88 Mansion and LaLiga are gearing up for another exciting season, marking the fourth year of their successful partnership.
Since 2020, M88 Mansion has held the title of Official Regional Betting Partner of LaLiga in Asia, with both entities working to bring European football closer to Asian fans.
Over the years, the collaboration between the two giants has seen notable initiatives such as LaLiga Ambassadors, LaLiga Experience, Watch Parties and the exclusive LaLiga Room, all powered by M88 Mansion.
These features took fans to a more intimate side of the competition, offering unparalleled experiences that money can’t buy.
LaLiga is undergoing a major overhaul this year. Featuring “LALIGA” as its new brand identity, this transformation resonates with its new strategic positioning slogan – ‘THE POWER OF OUR FOOTBALL‘.
Big matches will now be given individual references, with titles like ELCLASICO and ELDERBI DE VALENCIA taking center stage.
The league also collaborated with EA SPORTS, branding the first division as “LALIGA EA SPORTS” and the second as “LALIGA HYPERMOTION”.
At the heart of this rebranding is a new logo, denoted “LL”, which symbolically captures the spirit of the players and fans – the essence of the competition.
Ángel Fernández, Head of Strategy and Global Brand at LALIGA, described the inspiration behind the logo, emphasizing its representation of players’ goal celebrations and the fans’ iconic “L” gesture during their team’s triumphs.
Next season will also see the launch of an exclusive font, specially created for LALIGA, which will be featured on players’ jerseys, encapsulating what truly sets Spanish football apart.
M88 Mansion to introduce new list of league ambassadors
As the upcoming LALIGA EA SPORTS 2023/24 season approaches, M88 Mansion is ready to delight fans with a new roster of league ambassadors and an array of exclusive content, highlighting fan favorite players and much more.
