Ten bookmakers carried out a campaign last weekend asking for respect for Brazilian football. The ANJL (National Association of Games and Lotteries) carried out the action in partnership with the companies during the games of series A and B of the Brasileirão.
The movement has the following sports betting houses: Betano, Betfast.io, Estrela Bet, Bet Nacional, Esportes da Sorte, mrJack.bet, PixBet, PagBet, Aposta Ganha, Parimatch. In May, the Public Ministry of Goiás carried out the 2nd phase of the Maximum Penalty operation, which investigates a scheme of manipulation of results in Brazilian football in competitions in 2022 and this year.
Campaign details Respect football from bookmakers
According to the press release, the action of the bookmakers and the ANJL seeks to value the integrity of the sport. The campaign appeared on the shirts of the players of some teams, in the space that would belong to the sponsoring brand. Stadium led panels also showed the hashtag. A website is providing all the details of the movement.
A video of the campaign was released by the Artplan agency. It is narrated by football commentator Galvão Bueno. Sports personalities also participated in the video, such as Hulk, Marcelinho Carioca, Zico and Petković.
Text that is narrated by Galvão Bueno: “You have to respect. Respect my passion. Respect my history, my goals. Respect my cry, my faith, my sacrifice. Respect my life, my glories. Respect my madness. Respect my fans. Respect our pride, my family. Respect my idols, my profession, our tradition. Respect this shout. Respect! Respect football.”
“The purpose of the cause is to encourage conscious and regulated play based on actions that mobilize teams, athletes, fans and all people who have an emotional connection with football. The activations were designed to directly impact the general public, teams and others involved in the market, with messages that strengthen integrity and passion for the sport, spread on shirts, led panels and banners”, said the association in a note to the Power360.
