América Mineiro must sign a new master sponsorship contract for the 2023 season. With guaranteed participation for the third consecutive year in Série A of the Brazilian Championship, the expectation of Coelho’s board is to sign a contract with values above those practiced this year.
The tendency is for the most valued space on the men’s professional football team’s shirt to be occupied again by a company in the sports betting sector. So far, Pixbet – one of the main online betting brands in the country – is the main sponsor of the club from Minas Gerais.
However, the agreement, which started in the second half of last year, ends at the end of 2022. According to the website ‘O Tempo’, another sports betting site should take over the space. Remembering that Coelho will compete in an international competition in 2023, the South American. But, the club held its first participation in the Copa Libertadores this season, reaching the group stage.
Betting brand quoted to take over Coelho’s master sponsorship
According to the Itatiaia website, the club from Minas Gerais is about to announce EstrelaBet as a new sponsor for the next season. Also according to the article, the agreed amounts practically double compared to the deal closed this year.
O Coelho even opened negotiations with another company before approaching EstrelaBet. The deal that ended up not being closed was with Stake, an Australian company that also operates in the sports betting market.
About EstrelaBet
EstrelaBet has a strong presence in the Brazilian sports scene, having sponsorship agreements with several sports entities and projects, such as: Internacional, CRB, Resende, Remo (male and female), Coimbra Sports (MG), América (RJ), Villa Nova (MG), Magnus Futsal, Orla F.C, Botafogo/SP, with Fabrício Werdum, CBF Futsal and has now signed a new partnership with Sada Cruzeiro.
About Pixbet
Pixbet is the largest sports betting platform in Brazil and is already among the largest in the world. Leveraged by a bold marketing strategy, the brand is present throughout the national territory and is a sponsor of six Serie A clubs and five Serie B clubs in the Brazilian Championship, in addition to the broadcast of the World Cup on TV Globo.
