The Corinthians football club and Pixbet – the leading online betting and gaming company in the national market – have just announced one of the biggest partnerships in Brazilian football, with a minimum duration of 3 years.
The agreement encompasses, in addition to brand exposure on the men’s professional football team’s uniform, unique promotions and offers, digital content, technological activations, marketing actions and exclusive experiences for the club’s fans, and much more. The bookmaker’s brand will be displayed on the shoulder blade of the alvinegra shirt.
The partnership reinforces the commitment that both Corinthians and Pixbet make towards innovation, as explained by Ernildo Júnior, partner and co-founder of the company: “Pixbet has become one of the largest companies in the segment by always being at the forefront, with a bold and dynamic attitude , but very down to earth”.
The association with one of the biggest football clubs on the planet and its universe of more than 35 million fans is strategic for Pixbet in the movement to consolidate itself as the biggest sports betting platform in Brazil and one of the biggest in the world, as clarified one of the company’s partners, Tadeu Dantas.
“The partnership with Corinthians will greatly increase brand exposure and bring Pixbet to a universe of more than 35 million passionate fans who are highly engaged around the team and partners,” he explained.
Corinthians president emphasizes relevance of new sponsorship agreement
President Duilio Monteiro Alves emphasized the importance of innovation brought about in the partnership model signed between Corinthians and Pixbet: “We are all very satisfied and anxious with the start of this new contract, which is in line with our management philosophy of always innovating and generating new income, both for the club and for its partners”.
“There is a lot of news and good things out there. I have no doubt that Fiel will embrace this initiative more, which will bring many benefits to everyone and will make Corinthians even more competitive on and off the pitch”, added the manager.
To commemorate this partnership of such importance, an equally impactful promotion was carried out, with the right to advertise in the largest advertising showcase in the world: Times Square, in New York.
Pixbet is the largest sports betting platform in Brazil and is already among the largest in the world. Leveraged by a bold marketing strategy, the brand is present throughout the national territory and sponsors 6 Serie A clubs and 5 Serie B clubs of the Brazilian Championship, in addition to the transmission of the World Cup on TV Globo.