Ferroviário Atlético Clube, a team from the Ceará city of Fortaleza, announced its new sponsor. It is the sports betting company UpSports.Bet. This action is part of the group’s growth strategy in the North and Northeast regions of the country, since ABC de Natal is already part of the entertainment platform’s partner clubs.
In addition, UpSports.Bet closed this deal with the help of LiveSports, the company responsible for the brand and content visibility plan.
“It is with great joy that we announce this partnership for Ferrão, providing important new revenue for the club, the second largest in our nearly 90-year history. We appreciate the trust of everyone who makes UPSports.Bet”, said Chateaubriand Arrais Filho, Ferroviário’s marketing director.
The club, popularly known as Tubarão da Barra do Ceará, and UpSports.Bet signed a cooperation until the end of next year. The partnership also includes all other standard commercial properties, such as backdrops, signs on Elzir Cabral and digital presence, as well as activations that will be promoted with fans.
“The understanding of the greatness of Ferroviário Atlético Clube, one of the most traditional teams in our country, national champion and with a passionate crowd, was a fundamental point to make sure we are investing correctly”, said Felipe Dias, the CEO of UPSports.Bet .
About UPSports.Bet
UpSports.Bet offers safe and reliable sports betting on the most relevant sports such as: football, basketball, tennis, volleyball, baseball, American football, MMA, boxing and many others.
The site has unique promotions and several opportunities for all customers of the brand, which also has a partnership with coach Joel Santana, one of the best known names in the world of football.
Football is the highlight of the bookmaker, where users can make their predictions on the biggest championships in the world, such as the Champions League, Campeonato Brasileiro, Libertadores da América, Premier League, State Championships and others.
