The 2024 edition of the biggest sports betting, lotteries, affiliates and iGaming event came to an end last Thursday (25). BiS SiGMA Americas lasted three days at the Transamérica Expo Center, in the city of São Paulo (SP).
With the best structure ever offered on the continent at sector meetings, BiS 2024 made history due to its record attendance. According to the organization, approximately 14 thousand people visited the space between the 23rd, 24th and 25th. Furthermore, the conference recorded a 30% increase in its physical space to accommodate new companies.
In total, there were 250 exhibitors and sponsors, including operators, providers, payment methods, game developers, marketing affiliations and other areas of the industry.
“The event was a success. We had an increase in attendance and space. There was a lot of exchange of ideas about the future of the market, regulation and what it can bring to this segment”, explains the Co-Founder of the event, Alessandro Valente.
BiS and SiGMA Awards
In addition to Transamérica, the event featured an awards ceremony on Tuesday and Wednesday nights, at Um Rooftop. The awards recognized the commitment of professionals and companies that contributed most to the growth of Brazilian industry.
BiS SiGMA Americas multilingual and multicultural
According to recent data, Brazil ranks third worldwide in online betting consumption. Therefore, the interest of groups of other nationalities in entering or intensifying their operations in the national territory is immense, as demonstrated in this edition.
After all, BiS SiGMA Americas welcomed exhibitors from 60 different countries with more than 35 languages spoken over the three days. Therefore, all panels and lectures with internationally renowned figures had the option of simultaneous translation.
Carlos Cardama, one of the creators of the fair, states: “This is the best event in the segment in Latin America and we were able to offer lectures with a lot of market content. It is a source of pride to see how many countries we were able to bring together here in Brazil.”
“I want to thank everyone for their trust and I am sure that we fulfilled our objective of exchanging information and technologies in the sector and generating business”, he adds.
In such an emblematic year for gaming in Brazil due to the implementation of the long-awaited regulation, the 2025 edition of BiS SiGMA Americas is already eagerly awaited by thousands of people for helping to chart the sector’s direction in the short, medium and long term.
