In the most recent episode of the Brazilian Lounge Podcast, we delve into the intriguing universe of sports betting and casinos, in the company of Marco Pequeno, CEO of iGaming360. This is the first advertising agency in Brazil focused exclusively on this rapidly expanding market.
With more than a decade of experience in the Brazilian gaming sector, Marco Pequeno brings a wealth of knowledge acquired throughout his career.
His career includes a significant stint at Pragmatic Play Brazil, as well as partnerships with major players in the sector, such as Sportingbet, Betway, Liga de Apostas, Dafabet and Betano.
These collaborations have cemented his position as an influential figure in the sports betting and casino scene in Brazil.
Trends and growth in the sector
During the episode, we explore behind the scenes of this constantly evolving market, covering everything from marketing strategies to the complexities of regulation.
Marco shared valuable insights on emerging trends, challenges faced and growth opportunities in the sector. “The Brazilian market is unique, and understanding its peculiarities is crucial to success”, he stated.
He highlighted the importance of a strategic and localized approach to achieve success in the Brazilian market. “It is essential to be part of the market to feel its nuances,” he said. This understanding allows operators and service providers to adjust their offerings to meet the expectations of Brazilian consumers.
Another point discussed was the growing presence of sports betting in the Brazilian media. Marco noted that although the market is saturated with advertising, there is a significant opportunity for those who can stand out with creative and well-targeted campaigns.
“Product localization is not just about translating the website, but adapting the entire experience to the local audience,” he said.
Understanding local culture and the importance of partnerships
Marco Pequeno stressed the need to understand local culture to adapt products and services appropriately. Furthermore, he commented on the impact of new technologies, such as artificial intelligence, on the gaming industry.
“We are just scratching the surface of what is possible with current technology,” he concluded. He mentioned that these innovations are creating new opportunities to improve customer service and streamline operations.
Finally, Marco highlighted the importance of strategic partnerships and continuous innovation. “The future of the sector depends on our ability to innovate and adapt quickly to market changes,” he declared.
Brazilian Lounge Podcast
The podcast features presentations by Ricardo Magri (Director of Brazilian Lounge), Alessandro Valente (co-founder of Brazilian Lounge) and Witoldo Hendrich Junior (co-founder of Hendrich Advogados / Online IPS).
In addition, the podcast explores the topics that have had the most impact on the industry every week. With Flávio Figueiredo (CEO of iGaming Group), the Top 7 news is sponsored by the bookmaker Bet7k.
Finally, previous episodes of the Brazilian Lounge Podcast are available here.