Fabrício Murakami, CMO of Pay4fun recently participated in an episode of the Brazilian Lounge Podcast, the conversation was about the world of online betting.
During the conversation, Fabrício spoke about the challenges the company faces, from the complicated issues of the regulatory scenario to the obstacles in marketing in such a dynamic and challenging environment.
In the chat, Fabrício highlighted the importance of adapting to constant changes in the sector. He said: “It’s crucial to always be one step ahead, especially in such a competitive environment.”
Furthermore, he mentioned the innovative marketing strategies that Pay4Fun is using to stand out. “Innovation is the key to maintaining our leadership position”, stated Fabrício.
Expansion through partnerships
Another topic discussed was how important strategic partnerships are for sustainable growth. Fabrício emphasized that collaborating with other companies in the sector can open up new opportunities and strengthen market presence.
“Partnerships are key to expanding our reach and offering better services to our customers.”
He also shared some of his favorite expressions that he uses on a daily basis. “Everyone wants ice, but no one wants to fill the bowl.” According to the executive, these expressions help the team to better visualize challenges and find creative solutions.
Finally, Fabrício spoke about the future of online betting, reinforcing that new technologies, such as artificial intelligence, will be essential to optimize operations and improve customer service. “We’re just scratching the surface of what’s possible with current technology.”
Brazilian Lounge Podcast
The podcast features presentations by Ricardo Magri (Director of Brazilian Lounge), Alessandro Valente (co-founder of Brazilian Lounge) and Witoldo Hendrich Junior (co-founder of Hendrich Advogados / Online IPS).
In addition, the podcast explores the topics that have had the most impact on the industry every week. With Flávio Figueiredo (CEO of iGaming Group), the Top 7 news is sponsored by the bookmaker Bet7k.
Finally, previous episodes of the Brazilian Lounge Podcast are available here.
