To help online casino and sportsbook operators better understand their players, Slotegrator is presenting a new report on the modern iGaming audience.
The document covers four areas – devices, payments, games and technologies – all based on conversations with customers, online casino operators and partners, gaming content providers, some of whom provided their own perspectives.
The first rule of any business is to know your audience. Each niche has its own audience, and in fact, the iGaming industry is more unique than any other.
And, that’s why Slotegrator interviewed its customers and partners to find out what insights they could share about who today’s gamblers are and how they behave.
Slotegrator asked a group about the age, most used devices and most popular payment methods of current players.
They also collected statistics on cutting-edge game mechanics and player perspectives on social responsibility, as well as obtained respondents’ opinions on the latest technologies penetrating the iGaming industry, such as AI, VR, VR and blockchain.
By analyzing the data, Slotegrator answered a few questions:
- What percentage of gamers already exclusively use mobile devices to play?
- How old are social media users and how does that compare to most online casino players?
- What, according to Slotegrator’s partners and customers, should be done to attract new segments of players?
- What technological trends will become a new reality for iGaming?
Some significant numbers from the report:
“Our goal is for this material to help our customers and partners create or adjust marketing strategies and business development plans. The resulting insights will be invaluable when planning the future of your platform,” comments Yana Khaidukova, General Director of Slotegrator.
The study also covers the use of bonuses, attitudes towards technology, the most popular payment methods, etc.
Additionally, the report also includes quotes from Slotegrator partners including: Platipus, 3 Oaks Gaming, Gamzix, Turbo Games, BGaming, Macaw Gaming and more.
You can download the report to find out what modern gamers expect from iGaming brands here.
About Slotegrator
Since 2012, Slotegrator has been one of the iGaming industry‘s leading software and business solutions providers.
The company’s focus is on software development and platform support, as well as the integration of gaming content and payment systems.
The company works with licensed game developers and offers a vast portfolio of casino content. Therefore, the list includes slots, live casino games, poker, virtual sports, table games, lotteries, casual games, and betting data feeds.
In addition, the company provides consultancy services in acquiring gaming licenses and establishing companies.
