TRUE, in partnership with innovative casino game provider TrueLab Game Studios, has introduced NFT gamification mechanics into its Victoria Wild West game through the TRUE solution for the online gaming industry. Now, the team is ready to reveal interim results since the project launched six months ago.
A wild west-themed slot game, Victoria Wild West, is the first production release to market with the seamless integration of NFT gamification mechanics. This innovative experience is expected to combine the rapidly evolving spheres of iGaming and NFT to increase player engagement and retention.
To integrate the NFT launch into the existing game, TRUE developed a complete NFT marketplace for the game provider, including all the functionality needed to create engagement mechanics.
Notably, a TRUE Wallet account is automatically created for every new player with one click to store and manage the user’s NFTs.
Player metrics results
Initially conceived as a tool to influence player retention, the drop went further, producing far-reaching impacts on user behavior.
By comparing metrics between users who activated at least one NFT and those who did not, the TRUE team discovered the following compelling results:
- Number of players. Since launch, player numbers have increased an impressive 7x, peaking at 10 during the promotion. It is worth mentioning that NFT integration into a game, being an innovative engagement tool, is an attractive promotional mechanism in itself and can create additional excitement for any online casino or game provider.
- Total betting volume. The implementation of NFT mechanics increased the game’s overall betting volume by 3.5 times, and this upward trend continues. The NFT collection has breathed new life into the title as the original game marks its year of availability in casinos in September. Eventually, the NFT drop not only caught the attention of players but also piqued the interest of operators.
- Total bet count. The total bet count has increased by 4 times, and notably, players who have purchased NFTs are more actively involved in the game than those who did not participate in the drop. On average, players who own at least one NFT place bets 6 times more frequently per session.
- Volume of bets per user. Notably, although players with NFTs still represent a minority, comprising just 25% of the game’s user base, they contribute more than 50% of the total betting volume. This segment effectively boosts the overall performance of the game title.
- Gamer community. One of TrueLab’s notable achievements is fostering a vibrant community of players within the game, where participants actively compete for rare NFTs, trade them on the TRUE-powered marketplace, and anticipate the release of new albums with rewarding incentives.
Currently, Victoria Wild West’s NFT collection is integrated into 35 casinos, receiving enthusiastic endorsements from project partners.
Operators confirm that NFTs, as engagement tools, increase player retention and frequency, adding extra appeal and encouraging players to select titles with these incentives.
“We are excited to be pioneers in bridging the worlds of NFT and iGaming,” commented a representative from N1 Partners, a casino chain among the first to implement NFT Drop.
“The results exceeded our expectations and we are delighted to witness its positive impact on our players’ engagement and overall experience.”
Looking ahead, the dedicated teams behind TRUE and TrueLab remain committed to advancing the project further.
They are actively working on introducing new albums with exclusive benefits for players to collect, ensuring an engaging and ever-evolving gaming experience.
The successful integration of NFT Drop serves as a testament to the teams’ vision and dedication in creating an engaging and rewarding gaming environment.
About NFT in Victoria Wild West NFT
A wild west-themed slot game, Victoria Wild West, is the first production release to market with the seamless integration of NFT gamification mechanics. NFT collection is built directly into the game, with NFT tokens dropped randomly during gameplay.
The drop contains 15,000 NFTs of different rarities to help the main character fulfill her mission. Each of the items has a high utility rate and complements the game’s plot.
Players pick up NFTs while playing, collect them in albums, and create higher-tier NFTs to receive various benefits, up to a share of the Holders’ Treasury – a percentage of all bets placed on Victoria Wild West paid out monthly.
NFTs, being a separate entity, can be collected and crafted, exchanged for benefits or even resold in the foreign market as is.
