Enteractive, the industry leader in player reactivation and retention for sports betting and iGaming, has formed a new alliance with Coolbet to run player activation campaigns in target markets across multiple Latin American markets.
The partnership will see Enteractive implementing activation projects for the Coolbet brand, with a focus on activating unfunded registered player accounts to reduce registration dropouts and reactivation campaigns to bring back inactive players.
Leveraging Enteractive’s cutting-edge (Re)Activation Cloud platform, Coolbet will share select segments of players with Enteractive’s expert agents, who will engage with players via one-on-one phone conversations. This bespoke approach complements Coolbet’s existing CRM activities and is a proven way to convert more unfunded registered player deposits whilst implementing responsible gaming best practices.
Coolbet’s motto, “Rest easy, bet responsibly”, expresses how the company makes sure that every customer can personally afford entertainment such as gambling, both financially and psychologically. It also provides transparency, giving players the opportunity to see all their activities whenever they want – both wins and losses.
Julija Moisenko, Head of Marketing Operations at Coolbet, commented: “We are excited to be working with Enteractive and their unique approach to player engagement. This partnership allows us to stand out from the competition and demonstrate to our players that we care about their experience. . We are excited to see the results of this collaboration.”
Andrew Foster, Director of Business Development at Enteractive, added: “Our mission is to connect iGaming brands with their players through real, one-on-one conversations. We are confident that our team of expert call agents will help Coolbet reach new heights. success in player conversions and reactivations”.
Enteractive’s call agents support iGaming brands across all time zones. In 2022, the company interacted with more than 6.5 million players, generating more than €51 million for global operators.
Foster concluded, “Enteractive‘s personalized, sustainable approach, seamless integration and solid returns are invaluable to brands looking to enhance their players’ experience while improving their bottom line. With every call adding value to the experience of the player’s brand, conversion or reactivation campaigns must not be neglected”.
