The sports betting site EstrelaBet announced yesterday, Wednesday, December 21, Renan Cavalcanti as the company’s newest CMO (marketing director). The new director served at Atlético-MG in 2021 – a historic year for the club where he won the Campeonato Mineiro, the Copa do Brasil and the Campeonato Brasileiro. In addition, Cavalcanti has also acted as a brand manager at Nubank.
At EstrelaBet, he will be responsible for leading the communication and marketing strategies of the betting platform. Cavalcanti will work on the growth process that was already being developed, also acting on the consolidation of the brand in the domestic market.
The new director of the brand said: “It is a pleasure and a great opportunity to be part of a company that has grown at the speed of EstrelaBet. The company has all the requirements for us to lead this sports betting market in the coming years, qualified people, strong culture, financial solidity and a brand loved by the public”.
“We are talking about a company with an appetite to be one of the biggest in the world. So that we can conquer according to what we are planning, we cannot give up having the best of marketing in-house, this ranges from people, processes, methodologies, partners, influencers, etc. We are building a company for the future that will be a very relevant player in the national and international entertainment scene”, added Cavalcanti.
EstrelaBet has been investing heavily in sports marketing
This week the betting site announced a master sponsorship with Criciúma until 2024. In addition, in football, the company also sponsors the following teams:
- CRB;
- Resende;
- Remo (masculino e feminino);
- Internacional (masculino e feminino);
- Coimbra Sports;
- América-RJ;
- Villa Nova-MG;
- Botafogo-SP.
EstrelaBet is also a partner of MMA fighter Fabrício Werdum, Magnus Futsal, the Brazilian Futsal Confederation and the Sada Cruzeiro men’s volleyball team.
EstrelaBet’s Chief Operating Officer, Fellipe Fraga, spoke about Renan and the company’s recent work: “The EstrelaBet brand is precious, and that’s why we are looking for one of the best minds in the country to work with us and take charge of our marketing”.
“Renan’s arrival is an important milestone for us, and we are sure that great things will come from this partnership that began. Renan carries a baggage of experience that unites innovation and sport, exactly the DNA of the best entertainment company in the country” , added Fraga.
