This year’s SBC Summit Barcelona will once again bring together the top leaders of the industry’s hottest affiliates, the biggest media platforms and the most innovative marketing providers and agencies, who will converge in the area dedicated to Affiliates, Marketing & Media’.
The show aims to provide 15,000 delegates with valuable information on the latest trends, regulatory challenges and technological advances in the field of affiliate marketing. Scheduled to run from September 19th to 21st, the ‘Affiliate, Marketing & Media Zone’ will offer attendees an exclusive stage and conference agenda focused on crucial topics in affiliate marketing.
These discussions will cover licensing issues, SEO best practices, and thoughts on how to ensure fruitful media partnerships. The exhibition area will include global affiliate companies, affiliate programs from leading operators and the latest services and media products available on the market.
Rasmus Sojmark, CEO and Founder of SBC, said: “Affiliates are unquestionably essential to the industry, which is why we took significant steps this year to enhance the exhibition floor, conference agenda and speaker lineup. Our goal is to create a dynamic platform that showcases the exceptional and continuous innovation driven by affiliates.”
“Furthermore, we aim to facilitate seamless navigation for attendees, allowing them to discover established and emerging names and brands in the affiliate space. We also strive to simplify the process for affiliates to identify operator affiliate programs and establish fruitful partnerships with media entities, benefiting all stakeholders involved.”
With more than 300 brands at SBC Summit Barcelona, exhibitors include Finixio, JohnnyBet, bwise Media, Better Collective, BETANDEAL, Clever Advertising, 22Bet, BetWinner, Mate Affiliates, Kaizen Gaming, Megapari Partners, GG.Bet Affiliates, HighBet, among others .
Participants can also utilize a variety of dedicated networking areas, including the ‘Affiliate Leaders Lounge’ sponsored by bet365. In this area, attendees will have the opportunity to forge connections with Heads of Affiliates, Directors of Marketing and SEO, representing established and up-and-coming affiliates and operator affiliate programs.
Lectures and panels scheduled for the SBC Summit Barcelona
The SBC Summit Barcelona will feature conferences focused on this market. The Affiliate Focus track will take place on day one and will focus on the various elements of affiliate marketing such as entering new markets, negotiating player value and interoperable marketing strategies. Day two will feature the Marketing & Media track, which will shift the focus to technology and services dominating the discourse, with topics on strategic SEO implementation, CRM automation and leveraging AI.
During the session titled ‘Affiliate Leaders Panel – Leading Emerging Market Partnerships’, panelists Johan Svensson (Co-Founder, Raketech & Bethard Group), Jesper Søgard, (CEO, Better Collective) and Jonathan Edelshaim, (CEO, Natural Intelligence ), will discuss the challenges of entering new markets and educate them about membership, as well as shed light on the successful methods that have been implemented to inspire confidence in new markets and enable continued entry.
The ‘Voice of the Affiliate: Player Value’ panel will focus on the complexities involved in negotiating fair player value rates between affiliates and operators. Panelists Sirp De Wit (CEO, Inovatiq Ltd), Peter Gunni (COO, Traffic Lab), Sebastian Erfurth (COO, Casino.online) and Havard Lehn (co-founder, Nordic Affiliates), will guide delegates through the use of data to determine a player’s lifetime value and how to resolve negotiation disputes to ensure all parties benefit.
‘Marketing Leaders – Tackling Challenges’ will discuss the challenges that marketing leaders face. Industry experts David Plumi (CMO, Luckia Gaming Group), Carmelo Mazza (CEO, Betaland), Christine Debono (Director of Marketing, Videoslots) and panel moderator Catie Di Stefano (Director of Community Marketing, OnlineGamblers.com) will examine successful examples of intricate compliance standards and the implementation of new technologies and social strategies.
The ‘How to Set Up SEO for Emerging Sports Betting Markets’ panel will feature panelists Caroline Broman (Head of SEO, Betsson), Milorad Matejic (Director of SEO and Publishing, GIG) and Panel Moderator Ivana Flynn (Director of SEO , ComeOn). They will discuss elements that delegates will need to consider when entering new markets, such as identification and targeting, technical complexities of site setup and building an effective SEO strategy, among others.
