Graduated in Aeronautics and technician in Administration, Antônio began his career at Melbet in February of this year. That is, for a very short time, and he already has a position of responsibility within the company: Affiliate Manager.
“I’m relatively new to iGaming, however after spending time with the affiliate marketing team I decided this is where I wanted to start my career in the gambling industry,” he says.
“This role suits my background in terms of education and interests and I’m looking forward to what this growing online industry can bring in the future.”
iGaming Brazil spoke with Antônio Cláudio, exclusively and he talked about the importance of participating in these events, the company’s strategies, the future of betting in Brazil and other subjects.
Check out the full interview with Melbet’s Affiliate Manager
iGaming Brazil – Antônio, what impressions and conclusions do you draw from BiS 2022 and Afiliados Latam, since you were participating in both events, recently held in São Paulo? What was it like for Melbet to be present at such a high level event? Do you think Brazil needs more like this?
Antônio Cláudio – BiS 2022 and Afiliados Latam fully met our expectations regarding the professionals from the sector who gathered at the event and the partnerships formed with the affiliates. As for Melbet, this was our first participation in the Latam exhibition. We are absolutely looking forward to more high-profile events in Brazil.
iGaming Brazil – Which product(s) did you present during the fair?
Antônio Cláudio – We present our Melbet Affiliates affiliate program, as well as an overview of the platform, the company and our various business models in which we are ready to cooperate.
iGaming Brazil – What is your expectation for the Brazilian market now with the discussion and possible regulation of sports betting in the country?
Antônio Cláudio – We, like many members of this industry, are looking forward to the possible regulation of sports betting in Brazil.
We hope that, with a possible regulation, the market will consolidate even more, as it will gain more support and credibility for players and brands, creating a promising market for both parties.
iGaming Brazil – Does Melbet intend to invest more in the market now or will it wait for the definition of the betting situation here? What are the short-term projects, 2023 to 2025?
Antônio Cláudio – We will continue to adhere to our current marketing strategy, where our main objective is the long-term relationship with partners and the improvement of the quality of our services.
iGaming Brazil – How long have you been in this position and what are your projections within the company?
Antônio Cláudio – I have been in this position for almost a year and my passion for the industry is only growing. Our goal for the near future is to better understand the needs and requirements of our end customers so that we can keep up with the constantly evolving market.
iGaming Brazil – What is Melbet’s affiliate acquisition method?
Antônio Cláudio – The way Melbet attracts its affiliates is by looking for profiles that fit the industry. So people who own Youtube channels, influencers, streamers, sports tipsters, owners of sports betting websites or online casinos.
In general, anyone who feels good about promoting our house is welcome to join our affiliate system. After all, the person just needs to have good followers and these followers like to do that little thing on the heart team or try their luck in an online casino.
iGaming Brazil – How does Melbet differ from other affiliation companies for gaming, betting and sports in terms of attracting affiliates?
Antônio Cláudio – Melbet is flexible enough when it comes to partner agreements. We offer several cooperation models and an individual approach to each partner in order to meet the needs of both parties. We also share our experience and knowledge so that cooperation becomes even more profitable for our affiliates. We support our partners at all stages of their development.
iGaming Brazil – What caught your attention during the Afiliados Latam event?
Antônio Cláudio – The number of exhibiting companies, as well as the high interest of visitors to this fair, which indicates the great importance of these events in the iGaming industry.