The main convention of the gambling market on the planet started this Tuesday, 12, at ExCel London, in London. ICE London 2022 also represents the face-to-face reunion of the international community after the troubled period filled with restrictions due to the pandemic. The Brazilian gaming market is strongly represented at the event, as was also the case in the 2020 edition.
It should be noted that the most relevant companies in the national sports betting and online gaming scene are participating in ICE London, aiming to learn about the latest trends in the segment, strengthen relationships with major players and even with companies that are honoring ICE for the first time.
The event is serving as a stage for the launch of a series of products and solutions to leverage business globally. In addition, players are able to promote their services during the fair, hold meetings with potential partners and customers, create leads and very powerful material regarding ICE London 2022 to increase brand visibility.
Brazilian brands also take advantage of a worldwide network of gaming experts in all areas of the industry, unique networking opportunities and a completely revamped platform that is facilitating community interaction from the very first moment of the event.
Official ICE London vehicles highlight the potential of the Brazilian betting market
In the last editions of ICE London, the Brazilian betting scene was covered in official vehicles of the event. In 2020, the national market gained prominence with a cover story in the convention’s newspaper, ICE Daily. With the so-called “All systems go for Brazil” (All systems / businesses go to Brazil in free translation), the article already pointed out the immense potential of the Brazilian industry.
This year, the process of regulating sports betting and the passage of a bill that provides for the legalization of land and online gambling in Congress echoed in an article published in iGB, the official magazine of ICE London.
Titled ‘Brazilian Sports Betting: The Final Countdown?’, the article was written by Neil Montgomery, gaming industry lawyer and founder of Montgomery & Associados. “Very honored to be the author of the only article about Brazil in the official magazine of the most prestigious gaming event in the world,” said Montgomery.
Always reinforcing that the iGaming Brazil team is covering ICE London 2022 and bringing a wide coverage of all the events of the event, including exclusive interviews, special articles and galleries with the main images of each day.
