This Wednesday, Betano announced its newest sponsorship deal with Black Dragons – eSports organization. The team, which has 25 years of history, is currently part of the Dreamers Group, which maintains important partnerships with companies such as: Rock in Rio, Artplan and Game XP.
Black Dragons CEO Nicole Merhy commented on the partnership: “Today, we know that the world of betting is one of the fastest growing scenarios in eSports. With that, we sought a strategic partner that shared the same principles and goals as ours. Betano is a true supporter of the competitive scene and teams, both in football and now entering the world of games and eSports”.
“It is a privilege to be able to create together a new journey in eSports with a brand open to the future and to new bets, literally”, added Merhy.
The terms of the contract have not yet been revealed and provide for the creation of a Betano Room at Black Dragons’ Gaming House – the venue will seek to offer high performance for the team’s matches and training. In addition, the betting brand will be present on the shirt and on various contents aimed at the organization’s own social networks, as well as those of athletes and influencers.
Betano’s logo will also appear in game broadcasts, interviews and articles, with the aim of increasing even more the brand’s recognition as a promoter of the national eSports scene. We will also have the launch of a commemorative edition of the BD + Betano shirt – which will use the original colors of the team’s shirt and the official colors of the bookmaker.
Finally, there will still be actions in the mixed scenario of Counter-Strike: Global Offensive (CS:GO) and Croosfire, two FPS recognized among the public lovers of electronic games. The bookmaker set up a fully dedicated team, with Betano branding and naming rights.
The company’s focus will be to generate organic engagement and massive recognition of the eSports scene, as well as great visibility by being present in the biggest championships in Brazil (and even in the world) with great teams already recognized in the segment.
Arthur Niggemann, Betano’s marketing manager in Brazil, commented on the company’s next objectives: “The gamer market is one of the fastest growing in the world, with an expectation of reaching US$ 6 billion in 2023. main references and currently occupies the third position as the largest audience, behind only China and the United States. Being inserted in this segment, for Betano, represents our capacity to innovate and reaffirm the objective of promoting the sport”.
“In addition, the partnership with Black Dragons is in line with one of our main values of promoting positive experiences to the public, highlighting the emotion of competitions, fans and adrenaline, which are very representative of the gamer scene”, concluded the executive.
