Despite being a challenging year, the leading iGaming company has shown rapid growth on all fronts. At the end of 2022, SOFTSWISS had more than 1,400 employees worldwide, offices in 4 countries and more than 600 websites developed by its progressive solutions. However, there are many other highs and advances within these numbers, which the company is pleased to share in the year that ends.
Products and innovations
Confirming its status as an innovative developer, this year SOFTSWISS launched a new player retention product – the Jackpot Aggregator. With jackpot campaigns running, average total stakes and other KPIs increase by at least 15%, thus increasing business revenue. One year after its launch, the product has several dozen satisfied customers and a proven track record of global campaigns.
SOFTSWISS Game Aggregator was twice recognized as the Best Aggregation Platform in 2022 and now offers 13,000+ games from 180+ providers. Throughout the year, the product strengthened its presence on the European continent, entered the Latin American market and started operations in the Asian region. And this year was also marked by the integration between Game Aggregator and Sportsbook products, consolidating the SOFTSWISS product ecosystem and creating a completely new offer for customers.
The Casino Platform, the first iGaming product in the SOFTSWISS portfolio, was effectively updated in 2022 to extend its functionality and leverage new tools. The team announced the unique Event Streaming feature, which allows customers to track any type of casino activity in real-time. The in-game currency conversion feature, which allows players to convert their balances into fiat currencies, was introduced in early 2022 and later updated to expand the list of supported currencies. Furthermore, the SOFTSWISS Casino platform launched the Tournament Tool and Bonus API, opening up new business opportunities for iGaming operators.
In December, SOFTSWISS Sportsbook, a progressive sports betting platform, celebrates 2 years since its launch. Looking back, it is worth highlighting a series of exclusive bonuses, such as Lootbox Bonus, Hunting Tournaments and Freebet Booster, launched to diversify the offer. In 2022, the Sportsbook platform has expanded its sports lineup to more than 180 titles, including esports, which will be promoted next year by brand ambassador SOFTSWISS. At the end of the year, Sportsbook was recognized as a Rising Star in Sports Betting at the SBS Awards Latinoamerica.
Affilka by SOFTSWISS, affiliate management and tracking software, closes the year celebrating 200 customers in its portfolio and showing expressive results in the migrations received. This year, Affilka has extended its reach by adding support for poker brands to help them efficiently collect, store and process player data. The product has been recognized by industry experts and won the title of Best Affiliate Tracking Software at SiGMA Balkans & CIS Awards 2022.
Since its launch in 2016, Managed Services has provided exceptional player care throughout the lifecycle. And this year, the offer has been extended to include the sixth service – Content Management, providing comprehensive content support for online casinos. The professional team never stops mastering their skills through regular training and certification to show outstanding performance. For example, last year, the anti-fraud team helped operators save at least more than 15 million euros.
Business development
In 2022, SOFTSWISS started working with regional business development managers in the regions where the company seeks to consolidate its presence. This step opens up new business opportunities in Latin America and Asia, helps to approach potential customers in key markets, develop special offers and locate innovative SOFTSWISS solutions for new destinations. Regional expertise and deep knowledge of local markets add value and increase the visibility of the company’s offer in new locations.
Industry trust and recognition
This year was also marked by a record number of professional awards won by SOFTSWISS. The company was recognized as Workplace of the Year at the SiGMA Europe Awards 2022. This award celebrates the company’s strong commitment to ensuring the general well-being and promoting the professional growth of its employees, whose merits are always appreciated. As mentioned earlier, Game Aggregator, Affilka and Sportsbook Platform also have an impressive track record of professional awards, which shows that SOFTSWISS is recognized and trusted in the industry. Additionally, SOFTSWISS’ flagship product casino platform was named the best online casino provider in the Nordic countries 2022 this spring.
Analyzing the year, Andrey Starovoitov, Сo-CEO of SOFTSWISS, comments: “We are closing the year on a high and we are confident that 2023 will be no less rewarding for SOFTSWISS. This year, our flagship products – the Game Aggregator and Casino Platform – broke their Total Bets and GGR records. We launched a new product – SOFTSWISS Jackpot Aggregator to see a significant positive impact on online casino KPIs and player retention during its first year of operation. Throughout the year, we worked to adjust our product portfolio to offer iGaming companies innovative, secure and flexible solutions.
It was great to be back at the exhibitions, as it is always a pleasure to interact face to face with partners and customers. We hope to have even more interesting meetings and deals in the coming year. I would like to thank all my colleagues for their hard work, competence and dedication, and thank SOFTSWISS customers for their trust and loyalty. And may 2023 be the beginning of something new, exciting and innovative for all of us!”
About SOFTSWISS
SOFTSWISS is an international iGaming company that provides certified software solutions for managing gaming operations. The expert team, which has more than 1,500 employees, is based in Malta, Poland, Georgia and Belarus.
SOFTSWISS holds multiple gaming licenses and provides complete iGaming software solutions. The company has a vast portfolio of products, including the Online Casino Platform, the Games Aggregator with thousands of casino games, the Affilka Affiliate Platform, the Sports Betting Platform and the Jackpot Aggregator. In 2013, SOFTSWISS was the first in the world to introduce a bitcoin-optimized online casino solution.
