The iGaming market has grown in Brazil in a grandiose and accelerated way, bringing entertainment and economic opportunities to millions of people.
Ethics in sports betting is a complex and relevant topic for the area.
Gambling has been an intrinsic part of human culture for centuries, and with the advancement of technology, it has become even more accessible and popular.
Firstly, it is important to understand that betting can be a recreational and entertaining activity for most people.
They allow us to test both our skills and our luck.
For many, the act of betting is just a form of fun and pleasure, without causing major negative impacts on their lives.
However, linked to the growth of this sector, there are also concerns about the negative impacts that gambling may have on consumers’ lives.
For this reason, issues such as betting ethics and Responsible Gaming have gained great prominence, even more so at this time when market regulation is finally taking place in Brazil.
What is Responsible Gaming and why is this topic so important?
Responsible Gaming refers to a set of practices and policies designed to ensure that gaming and betting is conducted ethically and that punters are protected from the risks associated with compulsive and reckless gambling.
This approach puts the responsibility not only on the players, but also on operators and regulatory authorities, seeking to create a safe and healthy environment for all involved.
Adopting these practices will be increasingly important in the Brazilian market, in view of the new betting regulation scenario, already put into practice through the signing of Provisional Measure 1182 by the Federal Government.
Operators will have to comply with a series of rules, including in relation to their advertising, which will be controlled by the National Advertising Self-Regulation Council, CONAR.
According to the PM, CONAR may establish restrictions, guidelines and issue specific recommendations for communication, advertising and marketing actions in the sector.
Therefore, policies to protect vulnerable audiences will be increasingly observed here in Brazil.
Responsible Gaming policies are essential for several reasons. Let’s talk about some of them:
Customer protection
Responsible Gaming aims to look out for gamblers, especially those who may be more susceptible to addiction issues.
By setting limits on deposits, losses and playing time, traders help prevent customers from going over their financial and emotional limits.
Reduction of compulsive gambling
Responsible Gaming policies aim to identify and help gamblers with compulsive or reckless behavior before their actions have serious consequences.
It could be offering self-exclusion tools and information about expert help for those facing gambling issues.
Corporate social responsibility
Operators play a significant role in society and must assume responsibility for protecting the interests of their customers and the wider community.
The implementation of Responsible Gaming policies demonstrates the companies’ commitment to ethics and social responsibility.
Sector legitimacy
The growth of the gaming industry depends on consumer confidence.
The adoption of Responsible Gaming policies helps to give more credibility to the sector, showing the public that it is being treated fairly and responsibly and signaling to society as a whole that the market works like any other.
Gaming ethics involves individual, social and regulatory aspects. These are points of great relevance in our industry.
Consumer protection and corporate social responsibility are essential for the sustainability and healthy growth of this market.
Does your gaming operation need help adapting to new compliance?
Please contact me.
