Boca Juniors has just announced its new uniform sponsored by Betsson, an online betting operator.
In celebration of its 119th anniversary, the Argentine club presents its new shirt inspired by the Swedish flag: the country is the source of the team’s traditional colors (blue and gold), as well as being the place of origin of the bookmaker.
Because Boca Juniors have the colors of the Swedish flag
“We are very proud of our Swedish heritage and our partnership with Boca Juniors through the colors blue and gold and our mutual love of football. As sponsors, we are excited to spark passion among fans and players with the new shirt, which brings us recalls our history and values”, says Jesper Svensson, CEO of the Betsson Group.
In 1907, Esteban Baglietto, Santiago Pedro Sana, Alfredo Scarpati and the brothers Juan and Teodoro Farenga, founding partners of Boca Juniors, walked to the port of Buenos Aires and waited for a ship to pass by.
Unable to decide on the club’s colors, they would adopt the colors of the flag of the first ship they saw. A boat from Sweden was the first to cross the port.
Thus, the new uniform features a predominant blue tone, accentuated by golden lines on the chest next to the Betsson logo.
“We hope that this new kit motivates fans to live every minute of the game with intensity. Because when we remember where we came from, it not only makes us feel at home, but also increases the passion we enjoy through the magic of football and the experiences that only can be experienced as a Boca fan”, comments Maximiliano Bellio, Executive Director of Betsson in Argentina.
Thus, the new Boca Juniors uniform will debut on April 6th, when the team faces Newell’s Old Boys.
The match will be valid for the penultimate round of the Argentine League Cup, before moving on to the final phase of the tournament.
About Betsson
Founded in 1963, Betsson Group is one of the biggest references in online betting games in the world. There are millions of players spread across the world with more than 20 award-winning brands, including Betsson, Betsafe and InkaBet.
With innovative technology across its product offering, Betsson serves players directly (B2C) and indirectly on a B2B basis. Thus, the company’s vision is to provide the best customer experience in the industry.
Sustainability is an integral part of Betsson’s strategy. So, taking responsibility for customers, employees and communities is a prerequisite for running a sustainably successful business.
Therefore, Betsson Group employs more than 2,000 people in Europe, South America, Asia and North America. Furthermore, it is fully owned by Betsson AB – listed on Nasdaq Stockholm.
