Francesco Totti, the Italian football legend, was recently named ambassador for Betsson, a partnership that promises to shake up the Italian sporting scene.
Recognizing Totti’s “exceptional talent” and “illustrious career“, Stockholm-listed Betsson is excited about this collaboration.
The primary focus of this partnership will be to provide sports fans with exclusive content, interviews and highlights across various sporting disciplines.
This appointment comes at a strategic time, coinciding with the launch of the betting company’s new sports entertainment platform in Italy.
Totti expressed his excitement about the project: “I am thrilled to be part of this project, which aligns perfectly with my daily commitment to sharing my passion for sport.
Betsson presents a wonderful opportunity to bring together multiple sports clubs and help them realize their full potential.”
Recently, the company made its sports betting offer official in Italy, marking a strategic move to consolidate its presence in new markets.
Additionally, the launch of Betsson.sport includes the ‘Betsson Sport Club’ initiative, inviting sports teams to join together to increase their visibility and receive mutual support.
Ronni Hartvig, Betsson Group Commercial Director, stated: “Italy is of significant importance to Betsson, and we are delighted to partner with Francesco Totti. He is a figure synonymous with excellence in Italian football.
“We believe his story and experiences will help us make Betsson Sports Club even better, promoting our values of fair play, inclusion and passion.”
Other Betsson partnerships
In addition to the partnership with Totti, Betsson is about to close an agreement with Inter Milan in Serie A (Italian Championship). This is because the betting company could become the sponsor of the football team next season.
Reports suggest this deal could yield up to €30 million per season, plus bonuses, over the next five years.
The partnership promises to further boost Betsson‘s presence on the Italian and international sporting scene.
