The Cearense Football Federation (FCF) announced the new master sponsor of the 2024 edition of the first division of the Cearense Championship. This is Superbet, which also acquired the Naming Rights of the state competition.
With the new master sponsorship, the state football elite will be called Cearense Superbet 2024.
The news was released by the Ceará entity this Tuesday, 19th, both on the official website and on its social networks.
Cearense Superbet 2024
According to the FCF, the first phase of Cearense Superbet 2024 starts on January 20th with the opening match, a duel between the champions.
Therefore, Fortaleza, five-time state champion, hosts Horizonte, current champion of Series B, at 4:30 pm, at Arena Castelão.
Bookmakers negotiates agreements with São Paulo clubs
It is worth noting that Superbet is coming to make an impact on the Brazilian market. The sports betting company is negotiating sponsorship agreements with two traditional clubs in the state of São Paulo.
The bookmaker is one of those interested in sponsoring Corinthians in the 2024 season. However, the São Paulo club already has a partnership with Pixbet, which provides exclusivity.
Furthermore, Pixbet also demonstrated its desire to become the club’s main sponsor.
“Corinthians has in its hands a proposal of R$100 million from Pixbet for the bookmaker to be the new master sponsor, which would also include ownership of the omoplata. Pixbet currently pays R$47 million for the shoulder and back”, declared sports journalist Jorge Nicola.
“The interest arose after Superbet offered R$80 million for the master sponsorship of Corinthians. Timão would be forced to remove Pixbet, which was informed and in addition to covering it, would put in another R$20 million. The new board assures that it has a proposal of R$100 million”, added the journalist”, added Nicola.
The other team that can bear the Superbet brand is São Paulo. The parties are negotiating a contract that could last up to 4 years.
Currently, the space is occupied by another company in the sports betting sector, Sportsbet.io. Thus, the brand has preference to match the proposal offered and continue sponsoring the team.
