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SOFTSWISS, a global technology specialist with over 15 years of experience providing innovative iGaming solutions, has published the 2024 Sports Betting Calendar.

The product team has collected 56 major sporting events in a freely available archive, just click HERE.

SOFTSWISS reveals its strategy

Sporting events play a key role in sports betting operators’ promotional strategies, often serving as catalysts to increase player activity and engagement.

So launching or ramping up a sportsbook ahead of major events is a well-established tactic that takes advantage of increased interest and excitement from sports fans.

Last year, among the top five tournaments contributing to revenue growth were important leagues and competitions such as:

  • NBA 
  • English Premier League
  • Italian Serie A
  • UEFA Champions League
  • German Bundesliga

These events attract huge viewership and fan engagement, generating substantial betting activity across multiple platforms.

Next stop, SiGMA Africa Summit 2024

Alexander Kamenetskyi, Director of SOFTSWISS Sportsbook, said: “These tournaments always attract the most public attention. But we always suggest that operators spread bets across multiple events and sports to reduce financial dependence on the outcome of a specific match.”

“That’s why we focus on more than 15 sports domains in the Sports Betting Calendar. This includes major eSports tournaments so operators can diversify their approach.”

“So, by strategically aligning promotions and offers with various high-profile events, operators can stabilize their revenue streams through optimization.”

The impact of major sporting events goes beyond sports betting, influencing the gaming sector, including casinos.

The SOFTSWISS Sportsbook team reveals notable fluctuations in betting patterns during major events. The FIFA World Cup, for example, with a 10 to 20% reduction in casino betting.

This highlights the widespread influence of sporting events on consumer behavior and preferences. In other words, consumer attention is diverted to major sporting competitions.

If you want more information and insights from SOFTSWISS Sportsbook on sports betting launches and promotions, just show up at the SiGMA Africa Summit 2024 at booth 25S.