With the intention of drawing up a detailed profile of the Brazilian bettor and evaluating the reasons why the market is growing significantly in the country, the bookmaker Mr.Jack promoted a study in the months of July and August, nationwide, with more than 2500 responses between women and men, over 18 years old.
Since 2018, the sports betting segment has been consolidating in the country. According to MKT Esportivo, the peak occurred during the 2022 World Cup and the potential for growth is still immense.
The COVID-19 pandemic ended up boosting activity and bookmakers tend to earn around 120 billion reais by the end of this year, an increase of 70% compared to 2020. At the time, the market earned only 7 billion reais.
Roraima, Rio Grande do Sul and Mato Grosso do Sul are the states in which there is the most search for terms such as “sports betting” and “bet betting”, according to Google Trends.
The profile of 36% of gamblers are male between 30 and 39 years old who have completed high school. These people work as workers with a work permit (CLT) and receive between R$2,000.00 and R$3,000.00.
Extra income, profit, fun and entertainment are the main reasons that lead Brazilians to betting platforms. The average value is around R$10 to R$30 per bet.
The Mr.Jack study also indicates that 62% of participants are single, followed by 33% who are married and 4% who are divorced.
Of the participants who are married, the majority bet on football and basketball. Singles, in addition to football, also like the crash game Aviator. While divorced people mostly bet on football.
Immediate withdrawal is one of the main reasons why a bettor chooses a sports betting site. The odds and bonus value appears in the second position.
Furthermore, the team’s statistics and the team’s recent performance are the main ‘guides’ for bettors.
Favorite betting options
Football, Mines, Aviator and basketball emerge as the favorite betting options among Brazilians. Furthermore, the final result of matches and the total number of goals are the favorite betting markets.
Favorite events
The Copa do Brasil occupies first place in the ranking of sporting events favored by fans to bet on, with 70.4% of preference.
The Top 5 also includes Libertadores (57.4%), Champions League (55%), German Championship (34%) and NFL (9%).
The research on the map of bettors in Brazil also highlights the main sports betting sites, state championships, the most exciting games and the Brazilian feeling between the betting site and fraud in the results of the games.
For respondents, sports betting sites can help eliminate fraud.
About Mr.Jack
Mr. Jack is an entertainment website that offers its users a unique sports betting experience. Our website is operated by NSX Enterprises N.V, a company duly authorized by the Government of Curaçao through license No. 10692.
Mr. Jack’s goal is to provide entertainment and unique experiences in the world of sports betting. Our team is prepared to meet the needs of the Brazilian market and customers with excellence.
