VBET became the official sponsor of FC Dynamo Kyiv in the 2023/2024 season, with the priority right for the contract extension in the following football seasons.
The new partnership includes a series of projects aimed at popularizing football, the club and the bookmaker.
Dynamo and VBET Ukraine plan to engage the Kyiv side’s supporters in activities, as well as collaborate in the media and marketing areas.
“Today, VBET Ukraine is the leader in sports sponsorship in Ukraine and we are proud that the legendary FC Dynamo Kyiv has become part of the VBET football family”
“The company’s great value resonates with the club’s idea: to unite fans around football, share emotions and sportsmanship,” says Artem Ivanytskyi, CMO of VBET Ukraine.
Olexiy Palamarchuk, Vice President of Marketing at FC Dynamo Kyiv, said: “FC Dynamo Kyiv strives to expand our audience and open up new opportunities for development. I am sure that cooperation with VBET Ukraine will help in both directions.”
“Our country and our football are going through difficult times, so we are grateful to everyone who supports the development of professional football in Ukraine.”
“That’s why the cooperation with VBET Ukraine is of great importance for our club, which has been investing not only in the first team, but also in the infrastructure and youth academy for years,” Palamarchuk said.
VBET Ukraine has been operating in Ukraine since 2020. The company was the first to receive the three gambling licenses from the Commission for Regulating Gambling and Lotteries of Ukraine.
The operator is the partner of the Ukrainian Premier League, premium sponsor of the Ukrainian national team and several sports clubs and federations.
In 2022, the company introduced the social initiative “We Care Fund”, within which it raised more than 15 million for the implementation of charitable projects.