Internacional was awarded a silver medal in the “Work with Purpose” category at the New York Festivals, thanks to the “Aposta Nelas” case, developed in partnership with the bookmaker EstrelaBet, sponsor of the club.
The “Aposta Nelas” campaign aimed to promote reflection and awaken the interest of fans and sponsors in women’s football, with the support of the club’s master sponsor.
Through a launch video, the action revealed an innovation by EstrelaBet, which now occupies the master space of Gurias Coloradas: from now on, 5% of all bets placed on women’s football matches on the platform will be directed to support of the Gurias.
This initiative stood out as the best ranked Brazilian case among those listed, even surpassing exhibitions of well-known brands such as Burger King, C6 Bank, Unilever and Arezzo.
Liana Bazanela, Executive Director of Marketing and Business at Sport Club Internacional, said: “We are very happy to see the recognition of a case in women’s football, which shows how it is possible for brands to achieve great results by investing in the sport”.
“And the main thing, we are not talking about the World Cup selection, but about investment in Brazilian clubs, in the training and promotion of athletes. That is what can change the game”, added Bazanela.
About EstrelaBet
EstrelaBet is a betting site founded in 2012 and operated by Stars Investments N.V.
The bookmaker is registered in Curaçao under number 158499 and authorized by the General Government of Curaçao through Antillephone N.V.
The bookmaker encourages responsible gaming for its players by offering limit-setting and cool-off features.
Measures like this help to make the market increasingly safe, transparent and reliable.
