Sportradar and Hard Rock Digital, the exclusive arm of Hard Rock International and Seminole Gaming for interactive gaming and sports betting, have announced a long-term partnership. From now on, Sportradar will provide its global portfolio of live sports content to power the new Hard Rock Sportsbook app.
Hard Rock Sportsbook players now have a dynamic in-app betting experience and live streaming of 150,000 competitions from 392 premium sports properties including the National Hockey League (NHL), Spanish Football King’s Cup, German Bundesliga , the Chinese and German basketball leagues, the Polish Table Tennis Elite Series, International Tennis Federation (ITF) and Association of Tennis Professionals (ATP) events.
Michael Gandolfo, Head of Regional Sales Group at Sportradar, said: “With the increase in mobile usage and the growth of live sports betting in the US, live streaming has become more important than ever. By providing our extensive portfolio of content, Sportradar has overcome this challenge and will enable Hard Rock Sportsbook to enhance its product with an even more engaging and fun customer experience.”
Matt Primeaux, President of Hard Rock Digital, said: “The new Hard Rock Sportsbook app is one of several recent innovations that demonstrate our commitment to building the best sports betting product on the market and delivering the ‘Hard Rock experience’ to our customers. players anytime and anywhere”.
“With Sportradar’s worldwide sports properties, this streaming content represents always-on entertainment and offers our players a dynamic live betting experience through our app,” added Primeaux.
New agreement between Sportradar and Hard Rock extends existing partnership
Using Sportradar’s content and data solutions, Hard Rock Sportsbook was able to rapidly expand its presence and build a differentiated product experience in the competitive US sports betting market.
The new agreement between Sportradar and Hard Rock Sportsbook builds on their existing partnership, which previously included pre-match and live betting services and content solutions, which are specifically created to promote deeper fan engagement as well as customer acquisition and retention.
