Stats Perform has signed an extension of its strategic partnership with LaLiga to exclusively collect and manage official live data and player statistics from the top men’s divisions in Spanish football.
Under an agreement valid for the next five years, Stats Perform will capture data from more than 800 LaLiga matches per season and distribute it to licensed global broadcasters, sponsors, publishers, fantasy sports providers, sports betting and the leagues’ own digital platforms.
Opta’s data will deliver content across LaLiga’s broadcast, digital and social platforms, including advanced analytics and predictions powered by artificial intelligence (AI), while the PressBox Graphics platform will be used to create new visual assets.
Stats Perform will distribute live streams of games to bookmakers
Stats Perform will also have the right to distribute live video streams of LaLiga games to licensed bookmakers in international markets through its recently updated ‘Bet LiveStreams’ service. Thus, LaLiga joins Italy’s Serie A, France’s Ligue 1 and more than 60 other competitions present in the Bet LiveStreams portfolio.
“The new agreement demonstrates LaLiga’s commitment to increasing its global appeal and providing a best-in-class experience for its fans,” said Stats Perform Chief Commercial Officer Alex Rice.
“We are delighted and proud to be able to continue to bring such a high level of sports entertainment to our global media and betting partners and their customers,” added Rice.
LaLiga Audiovisual Director Melcior Sole also commented on the expansion of the deal: “Stats Perform’s unparalleled collection, distribution and famous Opta branding means quality experiences for LaLiga fans and punters.”
“Its focus on innovation and AI will represent a new way of telling stories about how we play, immersing our local and global audiences more deeply in the game. Stats Perform is the perfect partner for a forward-thinking league like ours,” concluded Sole.
