The partnership will see Betclic serve as an official partner to the French national team and the national club competition of the FFF (French Football Federation), Coupe de France, as well as support amateur football in the country.
“This new collaboration with a dynamic French company, historical leader in its market, with Betclic being a recognized brand in football,” said FFF President Noël Le Graët.
“In this difficult period, this new partnership marks the attractiveness of the FFF and its activities with its French teams, the Coupe de France, the main competition in French football that brings together more than 7,000 professional and amateur clubs in each edition.”
Betclic founder and CEO Nicolas Béraud added: “For more than 15 years, Betclic has been a major operator of French football, so we are very proud to become a partner of the French teams, the Coupe de France and amateur football.
“Betclic will therefore be closer to French fans for upcoming international, national and local events in order to experience football like nowhere else and exalt their passion for the sport. This collaboration confirms Betclic’s commitment and support for the development of French sport”, concluded Béraud
Betclic is a French online gambling company. Founded in London in 2005, it is currently headquartered in Malta, operating mostly from Bordeaux.
The bookmaker was created in London by Nicolas Béraud with a single employee and an investment of 3 million euros. In 2008 Mangas Gaming bought a 75% stake in Betclic from its owner for €50 million, with SBM buying a 50% stake in the company the following year in 2009.
In the French market, the company has licenses to operate in sports betting, horse racing betting and online poker.