888poker, one of the leading online poker brands, announces a pioneering partnership with the Professional Fighters League (PFL).
This collaboration, the first of its kind for the PFL, was revealed ahead of the PFL European Championship event in Dublin, scheduled for December 8th.
Synergy between poker and MMA
Amit Berkovich, VP Head of Poker and MD ROW at 888 William Hill, expressed great excitement about the partnership, stating, “We are excited to announce this partnership with PFL, who shares our passion for entertainment and commitment to delivering exceptional experiences to our customers .”
He sees this collaboration as a unique opportunity to reach a wider audience, uniting PFL’s prominent position in the world of MMA with 888poker’s award-winning platform.
Expanded promotion and recognition
The partnership also provides PFL with additional promotional and brand awareness opportunities.
The 888poker brand will be displayed on the PFL’s SmartCage on fight night, ensuring significant visibility.
Fighters such as Simeon Powell, Jakob Nedoh, Dakota Ditcheva and Valentina Scatizzi, who will compete in the women’s light heavyweight and flyweight championships respectively, will be in the spotlight.
James Frewin, SVP International at PFL, commented: “This partnership with 888poker is a testament to the strong synergies between the poker and mixed martial arts communities.”
The partnership comes at a strategic time for the MMA promotion, especially after PFL’s acquisition of rival Bellator. The intention is to increase competition with the UFC and position itself as a co-
Global impact
This agreement represents a significant step in 888poker’s global expansion and strengthening its presence in the world of sport.
The PFL describes the partnership as a first for its regional MMA competition. And, it symbolizes continued growth and innovation in the sports betting and entertainment sector.
Founded in 2002, 888Poker is part of 888 Holdings and has become a leading online poker destination for players.
888Poker has reached more than 15 million players and awarded more than $6 billion in tournament prizes around the world.
In addition, the company had the first online poker room to offer webcam poker tables. Thus allowing players greater interactions and a more social game display.
