Caesars Entertainment has renewed and expanded its collaboration with the National Hockey League (NHL). Taking a new step by introducing online casino games under the NHL brand for the first time.
This multi-year agreement extension solidifies Caesars‘ commitment as the official sports betting and gaming partner of the NHL. While now venturing into creating online casino products that embody the identity of the ice hockey league.
Under this expanded partnership, Caesars Digital will utilize the NHL’s intellectual property to develop and promote online casino games on its North American platforms. So, including Caesars Palace Online Casino.
Words from Caesars and NHL executives
Eric Hession, president of Caesars Digital, highlighted: “With the defending Stanley Cup champions located in our hometown of Las Vegas, we have a front row seat to witness the excitement and passion that the NHL provides.”
“This partnership extension with the league solidifies our efforts in nurturing fan passion by providing memorable experiences to all of our valued customers in both the sports betting and online casino spheres,” he added.
The renewed agreement will also bring exclusive benefits to Caesars Rewards members, as well as VIP experiences and exposure opportunities during national broadcasts of Stanley Cup playoff games in select markets.
In addition, the operator will be allowed to use the logos and images of NHL teams in its sports betting application, in addition to granting access to former league players and the Stanley Cup for events.
Jason Jazayeri, vice president of business development for the NHL, commented: “Since the beginning of our collaboration with Caesars, we have sought innovative ways to engage our dedicated fan base.”
“We’re excited about this next chapter in our relationship, focused on providing unparalleled access to our sport for the NHL’s passionate fans.”
The previous month, the company successfully launched a live dealer online casino game under the NFL brand called Caesars Football Blackjack.
