SCCG Management, a leading consultancy specializing in the sports betting and gaming industries, is pleased to announce the significant extension and expansion of its strategic partnership with SnapOddsS, the revolutionary sports betting technology product from Snapscreen Inc.
This fundamental shift is towards a consumer-facing (B2C) strategy. Therefore, you will benefit from SnapOdds’ unique TV and streaming content recognition software.
SCCG Management’s action will be through a mobile app
SnapOdds, often called the “Shazam for sports betting,” has transformed the way users engage with live sporting events on TV and streaming.
Users capture live TV events on their mobile phones, find event-related results, and buy or bet.
This seamless integration of technology and user experience positions SnapOdds as a pioneer in the sports betting industry. So, building on this strategy, SCCG Management and SnapOdds are focusing on providing a B2C app and social media presence.
Thus, a transition to a B2C approach will be made, supported by the anticipated viral spread of the SnapOdds app.
This reach and proven adoption will not only ensure a cost-effective strategy to reach and retain new users, but will also be a unique opportunity for advertisers and sponsors.
In other words, by serving game-related advertising and sponsorships to highly engaged users within the app, SCCG Management and SnapOdds will significantly reduce their spending on:
- Acquisition of players for sports betting
- Sports-related offers
- Ecommerce Offers
Companies bet on greater user involvement
Stephen Crystal, founder and CEO of SCCG Management, expressed his excitement about the new direction of the partnership, stating: “Our enhanced collaboration with SnapOdds underscores our commitment to innovation and excellence in the sports betting industry.
“The move to a B2C model opens up unprecedented opportunities for growth, user engagement and revenue generation. We are excited to be pioneering this space, delivering unparalleled experiences for sports fans and creating significant value for our advertisers and sponsors.”
Thomas Willomitzer, founder and CEO of Snapscreen added: “Offering Shazam for TV as an app has always been on the agenda. Extremely positive feedback from end users, plus huge monetization opportunity.
We catch engaged users at the right time to reduce CAC for betting and e-commerce drives our B2C strategy. Naturally, we continue to serve and expand our loyal B2B customer base.
We are a team of experts in making offline media interactive, having the first Radio when I co-founded Last.FM and now TV”, he concluded.
