Pragmatic Play, a leading content provider to the iGaming industry, is strengthening its relationship with Colombian partner Zamba with the inclusion of its live casino titles.
Working with the operator since 2020 with its slots portfolio, the partnership now expands to include the supplier’s live casino content.
Pragmatic Play’s strategy is to increase its market
Thus, the live casino content includes dynamic games such as Sweet Bonanaza Candyland™ and Snakes & Ladders Live™, as well as casino classics such as roulette and blackjack.
The development signifies the platform’s commitment to transforming and elevating gaming experiences. In other words, as the provider expands its live casino content offering in Latin America, the better for Pragmatic Play.
Victor Arias, Vice President of Latin America Operations at ARRISE, which powers Pragmatic Play, said: “Enhancing the relationship with Zamba to include live casino content is part of our broader strategy to greatly expand Pragmatic’s reach. Play within the category”.
Zamba has been an excellent partner for the platform. We are excited about this latest addition of cutting-edge live casino titles.
This includes the high-performance Sweet Bonanza Candyland™, as well as classic table games like blackjack and baccarat.”
Enrique Amorocho, Business Unit Manager at Zamba, said: “Following the excellent performance of Pragmatic Play slot machines among our players, offering live casino content to our customers was the natural next step.
“So, with the category’s increasing popularity among gamblers, we have no doubt that its live casino content will perform just as well as its slot machines. As we strive to deliver an unparalleled experience to our players.
Pragmatic’s live casino arrives at Zamba.co to complete our offer to our loyal customers”, concludes Enrique Amorocho.
About Pragmatic Play
Pragmatic Play, based in Gibraltar, is a leading game provider for the iGaming industry’s most successful global brands.
Powering new gaming possibilities through a single API, the company currently offers a multi-product portfolio including:
- Winning slot machines
- Live Casino
- Bingos
- Virtual sports (eSports)
- Sports betting.
All these elements available in all major regulated markets, languages and currencies.
