Genius Sports Limited (“Genius Sports”) has launched Edge, a first-of-its-kind automated pricing tool that enables sportsbooks to maximize profits on unlimited sporting events and simultaneous betting.
Edge is designed to give you more profit on every bet
Unlike current industry standard risk management solutions, which simply limit players and minimize losses, Edge is designed to achieve greater profits on every bet.
So, by managing real-time accountability of individual betting data, Edge dynamically recalculates odds. You can apply this both in the game and in the market context.
This provides versatility and efficiency in both situations. This solution also includes bet construction products.
This way, each price adjustment connects, automatically optimizing the odds for all related betting markets. In other words, this guarantees constant optimization. This way, there is maximum profitability in betting.
The tool is already being considered a game-changer for sports betting trading teams.
Genius Sports tool can generate profit of up to 18%
“The explosion of betting content means that sportsbooks offer hundreds of thousands of events every year,” said Thomas Holland, Chief Product Officer at Genius Sports.
In other words, this ensures that trading teams can extract the maximum margin from each bet, especially where turnover is higher. With our pioneering partners live with Edge, margins increased 18%.
We are excited to roll out this innovative solution to our sports betting partners around the world, transforming bottom-line performance,” he added.
Therefore, Edge is now available through Genius Trading Services (GTS). A fully managed trading solution or as a standalone solution to transform internal risk management capabilities.
