In Q3 2023, SOFTSWISS, an award-winning iGaming software provider, successfully transitioned a major operator with over a million players to its platforms.
Furthermore, this extensive project involved migrating players not only to the SOFTSWISS Casino platform, but also to the SOFTSWISS Sportsbook.
After meticulous preparation, the platform transition was completed smoothly within five hours.
This success can be attributed to the well-tested methodology employed by the SOFTSWISS team, which considers technical, business and user perspectives.
Technical aspect
Therefore, the challenge in the migration process revolves around transferring a large amount of data.
In the recent case, the SOFTSWISS Casino Platform team skillfully migrated around a hundred terabytes of information without any losses, ensuring its integrity and security.
Rigorous testing at every stage allowed the company to transition with minimal downtime.
Vitali Matsukevich, COO at SOFTSWISS, comments: “Another technical challenge we were dealing with was a large customer load.”
“When launching a new project, traffic comes to the casino gradually, but during migration, a large number of players access the site simultaneously.”
“The value could be even higher than the previous average casino load due to the greater interest in exploring new offers. Thanks to the quality of the preparation, the launch also went well,” he added.
Player support aspect
From the players’ point of view, the main goal of any migration is to improve the gambling experience.
The SOFTSWISS team handled every step well, from preserving the same passwords to bolstering player support during the first few days after the transition.
Vitali Matsukevich added: “In addition to their regular tasks, support specialists carefully collected player feedback.”
“This was necessary to create a list of improvements that would be implemented in a short time.”
Commercial aspect
Throughout the migration process, several business challenges emerged. One of these challenges involves the efficient transfer of content, a critical task for software vendors and operators.
The main objective is to migrate all pages without impacting your search rankings on Google, as this greatly influences traffic generation.
The SOFTSWISS Casino Platform Content Management System (CMS) facilitated the seamless migration of thousands of pages.
The team therefore expertly maintained the existing search engine optimization strategy, ensuring a smooth transition to the new platform without any loss of traffic.
SOFTSWISS migrates millions of players
Vitali Matsukevich added: “We have refined our migration process and assembled a highly qualified team to ensure a smooth and efficient transition for our customers.”
“Another success story highlights our commitment to providing exceptional service and delivering a top-notch gaming experience.”
“From an enterprise perspective, migrating existing projects to our platform improves their stability and performance, which ultimately translates into greater player satisfaction and greater revenue opportunities.”
SOFTSWISS’ recent acquisition of GLI-19 and GLI-33 certifications further highlights the company’s dedication to compliance and security.
These certifications strengthen the SOFTSWISS Turnkey solution, enabling operators to quickly enter regulated markets, complying with the rigorous standards established by various regulatory bodies.
About SOFTSWISS
SOFTSWISS is an international technology company providing ISO 27001 certified software solutions for iGaming project management.
The team of experts, which numbers more than 1,400 employees, is based in Malta, Poland, Georgia and Belarus.
SOFTSWISS holds a number of gaming licenses and provides a complete iGaming software ecosystem.
Its product portfolio currently includes the Casino Platform, Game Aggregator with thousands of casino games, Affilka (affiliate platform), Sportsbook Software and Jackpot Aggregator.
In 2013, SOFTSWISS was the first in the world to introduce an online casino solution optimized for Bitcoin.
