With a vision to become the leading digital sports media group, Better Collective strengthens its position in the South American region through the acquisition of the leading national Brazilian sports media platform, Torcedores.com.
By adding the first Brazilian sports media brand to the group, Better Collective will leverage its cutting-edge digital expertise in one of the fastest growing markets in the world.
The company continues its strategy of mergers and acquisitions, driving the expansion of the sports media group in the Brazilian market.
Torcedores.com content
With the region’s vibrant sports culture, especially around football, sports content naturally focuses more on this sport, but also encompasses others such as basketball, volleyball, tennis and e-sports.
Simon Hovmand-Stilling, CEO of Better Collective in South America: “I am really excited to welcome Torcedores.com as our first sports media brand in Brazil.”
“The sports brand complements our strategic position in the region and will expand our reach and production of sports content, making us even more relevant to our partners.”
“South America, and more specifically Brazil, is an important growth driver for Better Collective and fits perfectly with our vision of becoming the leading digital sports media group,” added Simon.
Over the past 12 months, the media has reached an average monthly audience of over 12 million sports fans, with a high percentage of returning users.
Torcedores.com experienced very strong growth on social media, with a large following on Facebook and diverse audiences on YouTube, TikTok, Twitter/X and Instagram;
The deal includes other smaller assets in Torcedores.com’s portfolio, and Better Collective will take over all operations.
Highlight for Synergy with Better Collective
Acquiring a leading national sports media with a strong brand in a strategically important region is an important step for Better Collective and allows the group to increase its presence and leverage its position as a leading media partner for advertisers in Brazil.
- Torcedores.com provides access to a skilled network of content providers throughout Brazil;
- Better Collective will leverage its diverse set of revenue streams, as Torcedores.com has so far only monetized through traditional advertising (CPM).
The acquisition comes as Better Collective significantly increases its presence in the Brazilian market, strategically investing to establish a dedicated organization in the country, while moving into a new office in Rio de Janeiro in September.
Therefore, with the acquisition, Better Collective will consolidate its strong presence with offices in Rio de Janeiro and São Paulo.
“The Brazilian market represents significant growth opportunities for the group, as we are looking to apply our M&A and go-to-market strategy, which has proven successful in Europe and North America, to expand our presence in the Brazilian sports media market. “.
“To build a leading position, localization and strong media brands are key ingredients – the acquisition of Torcedores.com fits perfectly into this strategy”, says Simon Hovmand-Stilling.
