Taking advantage of the boost in end-of-year sales with the important retail dates, which this year still has the enthusiasm of the Cup, CAPEMISA Capitalization joins the South Group in a new campaign, the “Credblack Copa Premiável”, an additional opportunity for store network customers.
In this action, consumers who have the South card will be able to compete for 10 draws made available by CAPEMISA Capitalization in the Incentive modality.
This is the second time the companies have come together. In 2021, the campaign took place along the same lines. To compete, the customer must use the store card, receiving a lucky number that will entitle the draw, with a suggestion of using the value of the prize a Smart TV 65″.
“The end of the year is a very favorable moment for the Incentive Savings Bond business. Companies want to build loyalty and expand their relationship with their customers, and prizes are an important recreational aspect of this relationship. It is the type of action that also stimulates the economy and that CAPEMISA Capitalization, as a market specialist, is ready to offer the best solutions”, reports the company’s director, Marcio Coutinho.
The clothing retailer South has more than 100 stores in the states of Rio de Janeiro and Bahia. It joined CAPEMISA Capitalization for its experience in retail services and, in particular, for the successful partnerships with issuers of “private label” credit cards (for exclusive use in the chain’s stores and which guarantees participation in sweepstakes and various promotions).
According to the head of the Credblack Card, Armando Rodrigues, the partnership allows promoting sales incentives and recognizing customer loyalty. “It helps to strengthen the bonds of trust with our brand. Bringing agility, safety, ease and joy to customers is in our DNA”, he highlights.
Recognized as dynamic and flexible, the Capitalization sector offers a diversified set of actions, such as business solutions with economic stimulus sweepstakes, tailor-made for carrying out commercial promotions. The characteristics and advantages are a great bet on the market to create a closer relationship with consumers and an opportunity to expand business whatever the segment of the economy.
About CAPEMISA Capitalization
Created in 2011, CAPEMISA Capitalization develops premium bonds and business solutions with sweepstakes for various sectors of the economy, contributing to the promotion of philanthropic activities, increased sales, higher average ticket and inventory turnover.
In 2021, the company won 6th place in the Estadão Finanças Mais ranking, by the newspaper O Estado de São Paulo, in the Capitalization category, one of the main corporate recognitions in the country. It is today the 8th capitalization company in Brazil, according to the Valor 1000 ranking of 2022.
