With a successful growth strategy in its Incentive projects, CAPEMISA Capitalização celebrates its partnership with Clube Utua.
The company from Minas Gerais with a national presence, with more than 20 million customers, works with financial products marketplace tools seeking to build loyalty and encourage the participation of its public by organizing weekly sweepstakes.
According to the stipulated rules, for every 30 points accumulated, the customer will be entitled to a lucky number to participate in the R$ 2 thousand draws linked to Savings Bonds. The latter, made possible by CAPEMISA Capitalização.
“This initiative works with the fact that Brazilians like to purchase products and services and compete for an award. Every week, this incentive is renewed and a huge audience is attracted. This is our strategy: to develop a series of commercial partnerships, as in the case of Clube Utua, to expand this line of business”, analyzes the director of CAPEMISA Capitalização, Marcio Coutinho.
The product was launched at the end of the first semester. The company’s plans are to continue the partnership until the end of the year, taking advantage of the Christmas and end-of-year festivities.
“We have a unique points system that rewards knowledgeable people who access our channels and seek general knowledge, with special and individual recommendations for each member of our community. We see in the sweepstakes an opportunity to expand our business”, says the operational manager of Clube Utua, Chris Watanabe.
About CAPEMISA Capitalização
Created in 2011, CAPEMISA Capitalização develops premium bonds and business solutions with sweepstakes for various sectors of the economy, contributing to the promotion of philanthropic activities, increased sales, higher average ticket and inventory turnover.
In 2021, it won 6th place in the Estadão Finanças Mais ranking, by the newspaper O Estado de São Paulo, in the capitalization category, one of the main corporate recognitions in the country.
