Veritone, creators of aiWARE, a hyper-expansive enterprise AI platform, announced a new strategic partnership with Stats Perform, a leader in sports technology data and AI, designed to deliver live, pre-game, play-by-play updates. and post-game in real time.
The partnership will combine Veritone’s award-winning synthetic voice AI technology and Opta’s Stats Perform sports betting data to bring AI localized voice capabilities to content creators, media organizations, brand agencies, teams, leagues and platforms. betting around the world.
“Generating realistic AI voice commentary for sports is a natural next step for the industry,” said Stats Perform Chief Revenue Officer Steve Xeller. “Thanks to Veritone technology, our users will now have the ability to create custom voices in partnership with beloved broadcasters, in multiple languages including English, Spanish, French, German, Japanese, Italian and Arabic, and incorporate these realistic voice options into statistical reporting to reach a wider global audience with localized content”.
“This is particularly important for those who do not read and speak the language distributed by the host; as well as for those with visual impairments or disabilities,” added Xeller.
With over 26 years of existence, Stats Perform’s Opta data provides the deepest and most trusted sports data to power interactive content and create engaging fan experiences. Veritone Voice, which supports both text-to-speech and speech-to-speech AI modalities, will enhance Stats Perform’s offerings with a wide range of capabilities, including:
- Possibility of voice-emphasized commentary for automatic game previews, recaps, player bios and game-to-game;
- Possibility for sports fans to choose the audio content that fits their preferences;
- Reach global audiences in their native languages to promote inclusion in sports reporting;
- Provide access to sports reports for those who are visually impaired or have a reading disability.
“Veritone’s partnership with Stats Perform is truly an inflection point within the sports technology and AI industries,” said Veritone President Ryan Steelberg.
“This is the first time that a synthetic voice will be used in sports reporting at scale. It takes storytelling in sports to a new level and dramatically transforms fan engagement,” added Steelberg.
OneFootball, a football media company with over 100 million fans worldwide, is already looking at how the voice of AI can play a role in its content strategy. “At OneFootball, our goal is to provide the best football experience on the planet,” says Patrick Fischer, Business Director at OneFootball.
“We believe that content that drives engagement and adds to our vertically integrated product will give our fans a reason to come back to our app more times a day. Realistic, scalable audio content can play an important role in this strategy,” added Fischer.
Veritone Voice offers a comprehensive set of built-in voice features. Built on Veritone aiWARE, the first operating system for AI. The platform gives all users access to multiple voice engines that combine with other cognitive capabilities like translation, sentiment analysis, content rating and more to create content at scale.
