Sportradar-announces-partnership-dice-and-betting-with-Baseball-Australia.png

Sportradar and Baseball Australia (BA) have announced a multi-year partnership to engage fans globally by broadcasting Australian Baseball League (ABL) games live on a dedicated OTT platform for the first time.

The new live streaming service, on demand, is just one part of the strategic partnership signed between BA, Sportradar and ABL. In addition to powering the new OTT platform, Sportradar will serve as ABL’s exclusive partner in the distribution of betting data and audiovisual rights, connecting the game through products and services to its global network of sports betting operators and media customers.

Sportradar has also been selected as the Official Integrity Partner of ABL, with the Universal Fraud Detection System (UFDS), an advanced and proven betting monitoring system deployed to ensure the integrity of Australian and ABL baseball competitions.

The first games to be broadcast on Baseball Australia’s OTT platform will be from the first round of the new ABL season, starting this Thursday the 10th. The service will initially launch as a web platform, with a dedicated app being built by Sportradar to the start of the 2023/24 season.

With national team members returning for the first round of the ABL, the eight-team league has a busy schedule of 160 regular games this season, over ten rounds. The return of the Auckland Tuatara and Geelong-Korea teams means that fans across the Asia region, and around the world, will be able to watch their teams clash for the Claxton Shield.

Dave Edwards, Sports Media and Partnerships Director at Sportradar – Oceania, said: “We are pleased to partner with Baseball Australia and ABL to help them reach and engage new audiences both here in Australia and around the world.” .

“By taking a smart, technology-driven partnership approach to content distribution, rights holders can directly control how their assets are marketed, while learning more about their fans in the process. We look forward to helping BA and ABL as we they pursue their ambitious growth strategy,” added Edwards.

Glenn Williams, CEO of Baseball Australia, said: “The ability to house Australian baseball content on a single platform for fans to see is something we are really excited about. This is a unique place for fans to consume their baseball content from Little League to the ABL and Team Australia”.

“Partnering with Sportradar, a global company that works with major sports leagues around the world, will be a huge boost for baseball in Australia,” added Williams.

Paul Gonzalez, General Manager of ABL, said: “We are excited to partner with Sportradar to bring ABL into the homes of sports and baseball fans around the world. This is a groundbreaking agreement with the Australian Baseball League that will not only provide a high-quality stream, but also integrity and opportunity for the league.”

“We are proud to partner with such a global brand that works with other elite sports to bring the focus back to the Australian Baseball League and its athletes,” concluded Gonzalez.