Real Madrid signs agreement to increase streaming service's reach in North America

Spanish football club Real Madrid has signed an agreement with streaming company Cinedigm to increase its channel’s reach. The intention is to expand the presence of the Spanish team in North America.

As such, Real Madrid TV will show hundreds of hours of sports content as a way to excite fans for the opening of the new season. In addition, the channel will also broadcast two or three games a week from the start of the new championships.

According to the Cinedigm group, the service will be released on AVOS platforms, televisions with internet access, digital decoders, streaming devices and online services in the United States and Canada.

The contract, signed by the executive director of Acquisitions of Cinedigm, Josh Thomashow, and SPORTFIVE on behalf of the Spanish club, encompasses matches in the Spanish League, Copa del Rey and the Champions League. In total, the partnership will result in the exhibition of eight thousand hours of Real Madrid material per year.

Erick Opeka, President of Cinedigm Digital Networks, said: “Football is the most popular sport in the world and has a huge number of fans. The partnership with Real Madrid, in addition to giving this club a home to many of OTT’s big distribution partners in North America, will allow fans to experience content never seen before in the United States.”

Opeka concluded: “Fans will feel a part of all the action through interviews, games and news they can’t access anywhere else, and the content will be updated weekly to keep them engaged.”

Real Madrid debut in the 2021 / 2022 season

Real Madrid will debut in the La Liga on August 14, a Saturday, away from home. The clash will be against Alavés, at Mendizorroza. In the last edition, the merengue club was runner-up in Spain, two behind champion Atlético de Madrid.